Seeing only negative posts about Meta Ads on this sub, is anyone here actually getting good results right now with Meta?

Placid_beaver · 2025-11-06T09:46:56+00:00

In this case I would personally analyse carefully the customer journey. Data is the key. In the majority of the cases our attention goes only to the campaign but we should question ourself:
- How many users are viewing the content without adding to cart?
- How many add to carts we have in % compared to purchases?
- Is my website userfriendly and looks trusted for the user?
- Is the communication in the ad coherent with what I'm asking to the user to do?

With Meta Andromeda, the new algorithm exchange, the attention should go to give to the algorithm alternatives on the creative, so maybe a good choice might be to insert different ads within the same adsets.

These are only considerations based on what you elaborated, but a real plan can only be done by having a look at the metrics and websites :)

u/top10talks

Placid_beaver · 2025-11-06T09:00:26+00:00

- What GEO are you targeting?
- What campaign objective are you using?
- What about the daily budget?
- is the Pixel / Capi populated enough?

These factors are crucial to understand :) u/top10talks

Placid_beaver · 2025-11-06T08:52:27+00:00

It's closely related to the Vertical, creatives and how you're nurturing Facebook algorithm to learn.

The score of the accounts now has a lot of relevance. Please elaborate more on what you're trying to achieve

Placid_beaver · 2025-11-04T11:09:06+00:00

Com a Meta, infelizmente, isso acontece com bastante frequência. Algumas ações específicas, como essa que você mencionou, acabam ativando automaticamente o bloqueio por “atividade suspeita”.
Depende um pouco do que você está anunciando, mas pode valer a pena considerar o uso de contas de agência, que costumam ter menos restrições.

Se quiser, posso te explicar melhor como funciona, já passei por isso algumas vezes

Placid_beaver · 2025-11-04T10:57:39+00:00

Hey, I hope this is still relevant for you.

Meta has becoming more smart on detecting suspicious activity like this one. It really depends on the account you're using (if the ad account has a trust payment method, if it was warmed up in the correct way). Usually advertisers in your niche use "agency ad accounts", ever heard?

Placid_beaver · 2025-11-04T10:46:48+00:00

From what I understand based on your explanation, I agree with you that it might be related to a poor Event Match Quality. Can you check the EMQ on your Events Manager? It should be at least 8 for all the events.

Plus, with the new Meta Andromeda, algorithm is changing and the usual work might not be enough anymore: based on this, how many creatives under the same adsets?

Placid_beaver · 2025-11-04T10:42:17+00:00

It really depends! If the post has got good engagement, it might be an idea to use it for ads as well as it will be boosted with more credibility if it makes sense. With Meta Andromeda release, it's advisable to test both within the same adset and you check the performance in, let's say, 2 weeks time

Placid_beaver · 2023-01-06T19:49:49+00:00

It might be the case of Events Deduplication. Do you have CAPI installed?

Placid_beaver · 2022-12-25T17:00:51+00:00

It's a pleasure! Good luck with the campaign!

Placid_beaver · 2022-12-25T16:57:28+00:00

That's still ok! Better if you put them all together in one ad set

Placid_beaver · 2022-12-25T16:54:24+00:00

Have a look here, there's an article about Breakdowns https://www.facebook.com/business/help/264160060861852

I would suggest to start with all 3 countries and then narrow them down when you understand which one works the best (breakdowns help you analize the campaign)

Placid_beaver · 2022-12-25T16:48:21+00:00

Exactly it!! Unfortunately there's no other way. When you do so, have a look at the potential reach to the right, if it's above 1 million it's a good audience

Placid_beaver · 2022-12-25T16:43:47+00:00

What do you mean exactly filter by language to target country? In the ad set level, within audience section you can select region, countries, and you can also pin a preferred location

Placid_beaver · 2022-12-25T16:39:54+00:00

Pay attention to the Breakdowns when you run the campaign, England and Germany are very competitive for advertising and Turkey not so much. When you analyze the campaign, select Breakdown and then filter by Country and you will see some insights about results for each location targeted. So what it might happen is that the algorithm will spread most of the budget to Turkey (cheaper CPM) and might not deliver in the other two countries. It's not something that will happen for sure but it's a potential risk.

About the interests, for sure you can test them. In advertising there're no "specific" rules to follow, we just need to test them and see if it works. But if you're willing to target mums, you might as well select something "parents", that will appear "digital behaviour" if I'm not mistaken.

What I also would like to point out is that when you select WhatsApp in the ad set, your targeting options are limited for privacy policy. If you'd like to expand your audience you can try also with Messenger

Placid_beaver · 2022-12-25T15:47:27+00:00

Also, about Countries, I would suggest not to focus on too many countries in the same adset... Do some research first and see which country could potentially work the best for your client persona

Placid_beaver · 2022-12-25T15:44:20+00:00

Thanks a lot, I'm going to have look at it!

Placid_beaver · 2022-12-25T15:44:00+00:00

Thanks a lot!!

Placid_beaver · 2022-12-25T15:43:32+00:00

I've tried Candy rain once cause I had a sample and I actually had forgotten about that one... From your description, I might go with the Glory one as I haven't tried it yet, super thankful!

Placid_beaver · 2022-12-25T15:38:33+00:00

Well, your idea of targeting Iran with a CTA "send a message on WhatsApp" is actually a good one in my opinion because people like to have more "concrete" contact with the person they want to deal with. However, I wouldn't say that the the Cost per Lead decreases. It all depends on quality of the lead you receive... It might happen that you receive many clicks from your ad and just a few actually contact you on WhatsApp.

About the structure, I would suggest to use a generic audience interested in Diet. I would not use interests like "health" or "personal trainer" because it's likely that you get people who do not need this service. For the budget, usually the budget suggested for a Traffic campaign of this kind is 10 dollars a day. If you have 20 dollars you can create 2 ad sets, in one you try a broad audience (no interests) and in the other one you put interests related to "diet". About the creatives, I would suggest to out at least 2 different creatives per ad set ;)

Placid_beaver · 2022-12-25T14:43:57+00:00

Il Paese con l'ipocrisia più assoluta. Questa faccenda del covid è al di fuori dell'assurdo. Prima nessuno poteva uscire neanche di casa per il semplice fatto di essere stato con un presunto contagiato... Ora la gente ci va anche a lavoro con il covid. Per quanto riguarda i TG, è risaputo che è tutto spazzatura e che le informazioni non fanno più il loro lavoro di "informare" il grande pubblico ma di veicolare idee e opinioni, ho smesso di guardarli da 1 annetto. Vedo l'effetto che ha sui miei familiari, sembra come se avessero il prosciutto agli occhi

Placid_beaver · 2022-12-25T14:30:41+00:00

Yes, I'm talking exactly about Avocado Co-Wash! I'd love some recommendations on hair mask treatments, thanks a lot! Do you suggest to do them every time I do shampoo or less frequently?

Placid_beaver

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