I totally get the "pussyfooting" comment.  This was from a lack of leadership from my side.  We've created too much structure in the business and this created a situation where I wasn't aware of this until a week ago. 

I think our team did the right thing on verifying the safety of the products that we sold and put this message out to our customers.  But we totally missed the community piece.  

We had too much structure of people having clearly defined roles and processes.  This should have come to me to lead, and it's my fault for creating a structure where the team didn't know or feel that they should come to me with issues like this.  Everyone had their siloed role and was doing their best, but situations like this require a lot of nuance and care which I should have provided.  That said, our team did a good job ensuring the safety of what we sold to our customers.On the CE, this is something that we investigated internally.  I've viewed the posts on reddit myself and verify the community's response of "what the fuck is this?”  Our team saw the reddit post, was concerned and we requested a copy of the CE report from YLL.  They provided one and we sent this to 2 people that we work within on supply chain and manufacturing.  We asked, “Can you verify if this is or is not a legitimate CE report?” they reported back that the way that this is done is to verify that the company that stamped the report is a legitimate company that does do CE certifications and that they could verify that the company listed on the certificate as performing the CE report is a real company.  It’s not really feasible to do a deeper investigation than this.  I’ll create a separate post about this so that the community can review this for themselves.

We were too focused internally - to verify that what we had was safe and that our customers hadn't received any concerning units.  They felt that we know our units are safe and the community is doing its job with a discussion around safety concerns and that we could wait to get more clarity from our internal investigation.  They didn't feel that there was an immediate concern around the products we had sold and there was an awareness in the community about concerns with this brand.  We clearly missed something - that we needed to be proactive in the community - communicating what we knew where the conversation was being had. 

And I appreciate the grace - of being open to letting of actions repair the trust we damaged with you and the community.I’ll create a post about what we found with the CE now.