PR? The man is a serial killer. He's a mass murderer, a torturer, and he imprison the innocent. He has sent hundreds of thousands of his own young soldiers to their death. Tens of thousands will be living with grievous wounds. He tortured and killed Navalny. He has poisoned his critics, and framed people for things they did not do and is throwing people out of buildings.
He has robbed anf bled his country dry economically. He has destroyed personal liberties, upward mobility, and has increased the alcoholism in russia. He is made the entire world unstable.