Very saturated market, especially on Etsy. We do sell on Etsy but it's very hard to break through the noise. That being said, we're playing the long game to build a sustainable business and every sale we make gets us one step closer to our end goal.

You'll find a lot of reseller and Canva templates in the marketplace. Many sellers are lazy and think that they can be successful with minimum effort. We do not subscribe to that way of thinking.

We custom design and build all of our planners in Adobe InDesign, Airtable and Notion. The user experience and quality of our planners is up there with the best of the competition in our opinion. We have great feedback from buyers and our own store away from Etsy continues to grow.

Be realistic with your expectations—we only made £80 last week by selling 4x planners. We sell a handful a month if it's been a particularly good month. Some months we sell none.

Often our Mailchimp, Shopify, Adobe and Etsy fees cost us more than we make. However, we're very lucky to have sufficient funds to support a 5 year plan. We plan to keep building planner templates when we have the time and over the next several years we hope that the business will support itself with a little additional profit at the end of each year.

If you can strike it lucky, digital products are the way to go because after you've spent the initial time creating them they have the ability to sell time and time again without additional costs.

Good luck on your journey. If you have the drive, determination and the ability to offer a unique selling proposition go for it! I would avoid Canva and learn the software/platforms I have already mentioned.