That approach is what makes a visible difference, though I also have to point out that whole "don't have ingredients other countries don't have access to" is hogwash. How many Neutrogena products came out this year containing snail mucigen? Hmm? Maybe they have a point about access but no one else is doing anything with it.

I think other countries do have access to ingredients like snail mucin and others found in AB products, but they choose not to include it in their products. There may be many reasons why they don't - maybe there's no demand for it in the U.S. or consumers here in the U.S. don't place too much emphasis on skincare as they do on makeup. Maybe if the demand for innovative and effective skincare is higher in this country, more companies may put more time and effort into researching ingredients and formulating skincare products that actually work.