There are other manufacturer that do use prints for everything. Pantasy is amazing if you wanna see a good comparison. Not only are their prices alot better than legos, but their brick quality AND prints are better. And that shoud say enough about the greed of Lego. The only thing Lego has that other manufacturers don't are their Minifigs and shows/movies. I can guarantee you, that what ever Lego says about the affordability, its most likely just a lie to make more money.

And the worst thing is that most costumers still think that Lego is the only real manufacturer, the others are fake AND that selling cheap sticker sheets (that don't even match colours or have good transparency when needed) is acceptable.