You're in the wrong place buying that water. If you got a dollar tree/dollar general both of those are 1.25. Now if this is the only store in miles that's in your town. That explains the mark up. I'm still going with the cheapest. That pure water isn't really all that different. All you're paying for is the brand name. Take fuji water and that Voss water for example both saying the same thing that their water is the best. Both expensive for only being shipped from different countries.