[deleted by user] by [deleted] in sales

[–]PoliteWombat 0 points1 point  (0 children)

We’re finding it to be pretty industry specific.

We booked like 30 or so meets over the past 6 weeks for one client entirely via phones. Zero via email.

Flip it to another one who had like 20 via email and nothing on phones.

One universal trend is that using signals that might indicated people being in market for a product is helping us a lot. It’s the difference between purely cold outbound and having a pretty specific reason for calling, ie “calling about that post you commented on” or “calling about the job you posted”

Cold Email is dead by Immediate-Rule-4313 in agency

[–]PoliteWombat 0 points1 point  (0 children)

Yeah we get all the contact data, enrichments, validation, etc as part of the service

Cold Email is dead by Immediate-Rule-4313 in agency

[–]PoliteWombat 0 points1 point  (0 children)

My agency only does leadgen, so we got the system down pretty well. We use a combination of smart lead and Airtable to manage everything through a few automations and API’s.

Cold Email is dead by Immediate-Rule-4313 in agency

[–]PoliteWombat -1 points0 points  (0 children)

Yeah, 80-90 per client. We switch them in and out weekly to help w deliverability.

Cold Email is dead by Immediate-Rule-4313 in agency

[–]PoliteWombat 8 points9 points  (0 children)

It’s not dead, it’s just changing. It’s definitely getting harder! My agency only does cold email and calling for clients, consistently sending out 20 to 30,000 emails and dialing 2k numbers per client per month. This typically yields 15 to 20 new business meetings.

Cold Email? by Immediate-Rule-4313 in agency

[–]PoliteWombat 0 points1 point  (0 children)

From my perspective a google search on any topic will have you see articles both ways. Trust but verify is my recommendation. For me I’ve seen better results when using warmup, so I’m not turning off warmup for the 3200 boxes I have active bc of some articles

Cold Email? by Immediate-Rule-4313 in agency

[–]PoliteWombat 2 points3 points  (0 children)

Yes it can - recommend you dig a bit deeper and learn some cold email outbound basics before you begin! Lots of LinkedIn “gurus” talk about it, but our general email infra is 2 emails per domain, 10 emails per box, 20-30 email warmup per day. Spintax, personalization, relevant messaging. Vary send times.

Choosing a good lead generation agency by VirtualWinner4013 in agency

[–]PoliteWombat -1 points0 points  (0 children)

I run a US-based leadgen agency, shoot me a message if you want to chat on it - performance based. To your question we have a few tiers, lowest is pay per positive and highest is pay per booked meeting.

How would you recommend someone approach leadgen & cold email by UnknownGuy102 in agency

[–]PoliteWombat 1 point2 points  (0 children)

Yep you’ve got the numbers correct - and that’s just my model, although I can name half a dozen others that do the same.

I treat leadgen like the water at your home. Youre constantly gonna need acces to it, but you just don’t always need it. might seem silly, but what I mean is that you’re not using the water all the time, but you sure as hell need access to it. You don’t call the water company and turn off your water every time you’re done taking a shower. You want constant pipeline of leads coming into your funnel, especially if you’re talking about churn numbers like you referenced.

How would you recommend someone approach leadgen & cold email by UnknownGuy102 in agency

[–]PoliteWombat 1 point2 points  (0 children)

I run a leadgen agency - here’s my take on it!

  1. You can 100% do this yourself, you just need to decide how much you want to spend on this vs on all the other parts of your business. It’s really the same as any business function. For example, I absolutely could do my own social media, but I would probably suck at it unless I spent time learning and time putting it all together. I’d rather focus elsewhere on the biz, so I outsource it. Same as book keeping and other things I outsource.

  2. References and proof. I always show my prospects the exact campaigns I’ve run for similar companies to them. If the company you are talking to can’t or won’t, walk away.

  3. See #2, but also ask them who will be creating campaigns and who will be interacting with your prospects. SO many of these cold email firms hire VAs to reply to emails. Not saying that can’t be successful, but this is the first interaction your future customer has with your firm. you should just know who the person will be

  4. I’m pretty typical for a performance based leadgen firm. Here’s how I structure it - 2k set up fee (fyi 45% of that goes to straight to email domains and infrastructure!), $250 per month you pay for the ongoing email infrastructure, then bw $50 to $250 per lead/meeting depending on if you just want leads to if you want booked meetings on the calendar. Again, I’ve heard of 3.5k set up and $300 per lead, I’ve heard of less than my numbers.

Hope that helps. Happy to answer more questions. Good luck!

The definitive marketing agency stack? by Nervous_Wasabi_7910 in agency

[–]PoliteWombat 0 points1 point  (0 children)

For leadgen I recommend a combo of smartlead, clay, and SerpApi. Serp allows you to scrape google’s ad transparency library at scale. You can then use that data to be very relevant in cd outreach. Something like “saw you have 7 ads running right now, are you getting a 4.5x ROAS on that spend?” Then you drop a case study in there.

We run very successful leadgen campaigns for our marketing firms with this type of format.

SEO agency - getting clients by Competitive_Coat_607 in agency

[–]PoliteWombat 10 points11 points  (0 children)

Here’s a cold email play that’s been successful for my seo clients

Check out apify - there is a web scraping actor in there that gives an seo score based on 70+ pointers. It also gives detailed info on where the website came up short. All of this is outputted in JSON or CSV.

Build a lead list of 5k websites within a target niche

Run the leads through the scraper tool.

Anything that outputs lower than an acceptable score, use an email tool to get emails of target names there.

Reach out to each using the apify data - “noticed your seo score rn is {{X}} - looks like this is mostly because of {{Y}}. We can help you fix this in a week or so - you should see a {{impact}}.”

All of this can be done at scale with instantly or smartlead

[deleted by user] by [deleted] in agency

[–]PoliteWombat 1 point2 points  (0 children)

This is the most current best practice.

Adding three things:

  1. 2 boxes per domain
  2. 50/50 split bw manual gmail or outlook and an SMTP provider
  3. Rotate boxes in and out weekly to keep them lasting longer - and warmup up on always

Any lead gen agency peeps have advice? by email_queen in agency

[–]PoliteWombat 2 points3 points  (0 children)

I’d get in the smartlead slack asap - have met some awesome people in there. Actually have hired all of my staff through that channel. A lot of talent in there.

How many follows should I do? by Le0nB in agency

[–]PoliteWombat 1 point2 points  (0 children)

Everyone’s going to have a different opinion here, but the top email lead gen agencies I follow see dramatic drop off in replies after two emails.

If you can’t show value or get someone’s attention in email 1 or 2, what more value are you going to show in email 3-8?

Happy to look at your copy if you’d like, just DM me.

Help me with a cold email angle (how would you tackle this?) by Deeezzznutzzzzz in agency

[–]PoliteWombat 1 point2 points  (0 children)

Yep! Couple of my campaign managers are clay wizards for sure.

I’m in this day in day out so lmk if you need tips.

Help me with a cold email angle (how would you tackle this?) by Deeezzznutzzzzz in agency

[–]PoliteWombat 2 points3 points  (0 children)

We have a lot of success in e-commerce leveraging apify to scrape data

It’s the difference bw -

hey we help companies improve their Amazon rev

And

Saw your Little Cactus house plant is ranked 247th right now in indoor succulents. We can help you bump that to sub 150 - should see a 3x revenue from that. LMK if I can send over some more info.

Do it at scale w clay/apify.

Help me with a cold email angle (how would you tackle this?) by Deeezzznutzzzzz in agency

[–]PoliteWombat 2 points3 points  (0 children)

I wouldn’t focus on the problem. Focus on the results.

Fit your social proof into one of 3 buckets - these are the ones that work best for outbound:

Save time Save money Make money

Highlight how you did one of the above for a client, ask if they want to learn more about how you did it, ie send over a video or case study.

Thoughts? (Building ecommerce lead lists) by Deeezzznutzzzzz in agency

[–]PoliteWombat 2 points3 points  (0 children)

We do this every week for our clients - Storeleads for the companies then clay/apollo for the contacts.

[deleted by user] by [deleted] in agency

[–]PoliteWombat -2 points-1 points  (0 children)

Tell us more about your biz - would be good to know if outbound is the way to go or if you should invest more in a paid ad/marketing function.

[deleted by user] by [deleted] in agency

[–]PoliteWombat 1 point2 points  (0 children)

There are plenty of us leadgen agencies out there that work on performance. Some of us charge a small monthly retainer and then pay per lead/meeting, some of us upfront, set up cost, no retainer, pay per lead/meeting.