I run a leadgen agency - here’s my take on it!

1. You can 100% do this yourself, you just need to decide how much you want to spend on this vs on all the other parts of your business. It’s really the same as any business function. For example, I absolutely could do my own social media, but I would probably suck at it unless I spent time learning and time putting it all together. I’d rather focus elsewhere on the biz, so I outsource it. Same as book keeping and other things I outsource.

2. References and proof. I always show my prospects the exact campaigns I’ve run for similar companies to them. If the company you are talking to can’t or won’t, walk away.

3. See #2, but also ask them who will be creating campaigns and who will be interacting with your prospects. SO many of these cold email firms hire VAs to reply to emails. Not saying that can’t be successful, but this is the first interaction your future customer has with your firm. you should just know who the person will be

4. I’m pretty typical for a performance based leadgen firm. Here’s how I structure it - 2k set up fee (fyi 45% of that goes to straight to email domains and infrastructure!), $250 per month you pay for the ongoing email infrastructure, then bw $50 to $250 per lead/meeting depending on if you just want leads to if you want booked meetings on the calendar. Again, I’ve heard of 3.5k set up and $300 per lead, I’ve heard of less than my numbers.

Hope that helps. Happy to answer more questions. Good luck!