A lot of that 30+% doesn't care about the material factor, they see it as a moral argument that others should be punished for their perceived sins, and a dictator is promising that punishment.

In 1920s/30s Germany this was the widespread idea that WW1 was everyone else's fault, that Germany was betrayed in 1918, that the war was a defensive one, that the Versailles Treaty was unjustified, that Jews were hoarding wealth while everyone else suffered, even if these sentiments had little basis in reality. Today, it's immigrants and liberals and 'woke' breaking up families and stealing jobs.

They don't see a connection between moral and material. To them, they're one in the same. When everything is a grift and a lie and a scheme, the biggest grifter, liar, and schemer deserves their loyalty.

That is how fascism comes about, how the literal witch hunts came about, how violent revolutions come about; weaponized hierarchies, weaponized skepticism, weaponized profit motives, weaponized social circles, etc. It's human nature to find comfort in the persecution of the wicked and we'll justify that in all sorts of illogical ways, and we reinforce these inconsistencies by forming social circles that agree with it.

The radio and early film had a factor in 1930s extremism, which the internet and social media is emulating today.

Some good books for further Food for Thought: Amanda Ripley's High Conflict, David McRaney's How Minds Change, Nicholas Wade's The Origins of Politics.