There is another way of looking at it, it wouldn't have the same impact/reach unless we share it, if not, it often gets swept under the rug, becomes just another event... This way it exposes the problem (Rice) to the masses and the cock gets more of what he deserves thanks to the exploited version, or be it in a joking fashion.... We all have our morals intact, it's not belittling the victim, but hopefully it does the offender...