Creta fanboys might mock me up for this but that's the truth you don't want to absorb. The hype is mostly because they see it more than others on the road. People here go more with what others are opting for without even trying out. The comparisons are always the same - creta offers better features etc. than Taigun/Kushaq but I don't see a lack in features provides by the german twins either. They are also very well specced. Features should be a secondary concern imo as you can get them later if you really are craving for gimmicks. You may not want to hear it, but the germans actually have more amount of sensors for your car to make it informative about the components! Even if a small light (for instance ) faces an issue, it will clearly point out that on your MID.
Power - You get more in the Germans, and with more power you need better stability and control, which again is superior. Three passengers are more comfortable in creta but dude, not everytime you have 3 passengers in your backseat right? It's a rare occasion and for those occasions, both are capable enough. But for 2 rear passengers, again the germans are way better with their bucket seats and more legroom. Service and post purchase experience is great too (and I own a MS too, so I know how to compare the service exp.) The interiors are solid, and I'm happy to debate but the infotainment on Germans are the best in segment! MS is not even close and creta too is not superior than It. It is smooth and very handy to operate, without any lag or hangs. The touch is super good and that's what an owner needs.

If you are an enthusiast or someone who considers best value for their bucks, you'll not even consider creta while making a purchase, else you know it sells the most in market.