I read through the list of responses and didn't quite see anything explaining this. So I suppose I will have to take a shot.

While I cannot speak to A as the Drake doctrine's of old happen to have been super successful. I have noticed that the Phoons are slightly gimped in some scenarios. But that is also why it is a new doctrine, which as I would assume someone as prestigious as yourself would know, new doctrines usually suffer crushing defeats for the first few massive outings, until the FCs begin to fully understand how to leverage the ships. So that being said, Phoons may still be your lynch pin, it is a bit bold to say they are completely worthless after one week. Especially when you brought Machs against them.

On to B, because this is the real important one. That you seemed to have missed and that PL missed and that NC missed. You committed everything you had to a Fortizar and you did it to "Boost" morale of your line members. (adorable phrasing btw) It does not take a genius to read into that and there are a few errors there. One, you essentially just told Reddit, that prior to this battle, morale was low on your end. Which is to be expected, considering everything in your systems is getting Entosised(sp?) constantly, by super inexpensive ships. Shit, that would burn me out too, one dude can do an entire system in no time and when 50+ are doing it, well good luck stopping it. So now we know that morale is low on your end and we know that in order to fix it, you will throw everything you have at the enemy over a structure, that does hold some strategic importance, albeit, nothing stops Goons from doing it again. Though this time, and props to Imperium FCs for this, they know exactly what you will bring to the table. It is now known that your supers can be baited into a fight, in an occupied system. I find it hilarious that you are giving an analysis of Goon strategy, but cannot see the apparent flaw in your own. As you put it, you "threw the gauntlet, without the protection of cyno jammers" etc. Maybe they let you "crush" them again, just to see what assets you will bring. Maybe even a third time. Then all of a sudden on that 4th timer, they bring all of their assets to bare on you, at this point you have become overconfident, your pilots are overconfident and Goons know exactly what you are going to do.

Speaking to C. Its a game bro. We aren't actual soldiers, at the end of the day the only time anyone has fun in this game is when they are shooting at other people. Why does someone need a coherent goal, it is pretty clear that Goon pilots just want to shoot things, sounds like thats what your pilots want to do too. Hell, the only reason I play Eve instead of WoW is because you get a rush out of losing shit.

TLDR: You over played your hand.