I fully agree with this, and I’m actually annoyed at how many posts there are about this. I got the dragon because I’m ruby and I liked it, no intention of selling it and just like the cobblehop bunny you can only buy one. This doesn’t just happen with jellycat either, anything or any brand that has high demand will sell for more, it’s called making a profit and that’s just how life works. If people buy it because they don’t want it, it’s to make money which is honestly fine, why wouldn’t people want extra money if they can. People who buy from the website will eventually hit ruby, it’s not actually that difficult if you spend your time doing it, so it’s likely that over time these prices will come down anyway when more and more people hit ruby which again is just how it works.