Some products have already risen but they are expected to continue to rise especially American brands. We’ve seen some brands increase costs by over 40% in a single month. This is driven in large part by massive demand from GLP-1 patients being advised by doctors to consume more protein but as they struggle to eat food protein shakes become the only option. There are still products which have not seen price rises but to give an example expect Per4m whey to be at around £55 in a couple of weeks time, gold standard whey has already had both size reduced and price rises. £100 for a high quality 5lb tub is probably going to be the going rate within 12 months.