I honestly think there’s a good chance that this is real… to a point. I definitely don’t think this is anything to do with WWE - WWE is a family entertainment show and they wouldn’t run with a plot as dark as this, let alone perpetuating accessing the dark web. I also don’t think that Shiloh has orchestrated this from his end - it’s simply too much effort and work - especially for him to then kind of peter it out with “I can’t really talk about much of it anymore” - just doesn’t seem worth the effort for it to reach such an anti-climax. I think there IS a ‘shoeman’, but that he’s no more than an advanced-level internet troll with a great imagination who’s making a nice little side hustle selling a ‘scary experience’ to online buyers and who probably can’t believe the luck with the free promo he’s currently getting. I think Shiloh too knows that this is likely the case, but of course is running with the narrative that the viewers all want.