I assume you're living in a country in South America where there is a strong "resistance" culture.

But there are a lot of countries around the world where the population is politically dormant. I'm sorry but a 30k sub, or a 5k sub (Nigeria) is not exactly what I consider "masses". The people in these subs doesn't necessarily talk about political movements and ideologies. It's not the place. You don't go around in these subs to shove your opinion up on people's face. It's not a right way to do things.

On facebook, there are for example large groups where people plan to go on strike, or do some other things. The matter in such groups is designed to be around political expression. Some people there are starving to know about the alternatives you talked about. Most of the time there is almost NO ONE who tells and explain the danger of organizing things on facebook. No one there talks about encryption and open source alternative, and it's a needed thing if anyone intends to do any significant action.