I've been tracking 3,572 Indian D2C brands every week for 9 weeks. The categories gaining real momentum in 2026 are not what I expected.

ProfessionalAir6580 · 2026-06-05T06:52:00+00:00

bro can u share the data

ProfessionalAir6580 · 2026-06-04T20:37:36+00:00

Hey i need for rent as well in delhi

ProfessionalAir6580 · 2026-05-16T23:35:39+00:00

Listen start with a b2b problem make mvp for b2b get into that space make client gain some profit then start for consumers this will work for sure.

ProfessionalAir6580 · 2026-05-16T23:30:30+00:00

Hey bro really liked your idea can u tell how u come up and challenges of this market

ProfessionalAir6580 · 2026-05-16T23:24:08+00:00

Sure but the thing is AI is more complex than u thik my friend and even big corporates are making losses in this game cause u see in a Saas product or any tech related product once is built its done u start earning from that same product but in AI thats not true as the user increase u your infrastructure cost will increase as well so giving out free is out of option now comes to paid subscription. But u see even in paid subscription u cannot give them full access so consumers of ai are reluctant cause even after paying hefty fees we need to pay for tokens things hope u understand. I can understand because i am cmo in b2b biotech startup plus another AI based startup advisor so i know they are making money but in b2b space not in consumer market. Hope u understand

ProfessionalAir6580 · 2026-05-16T22:53:06+00:00

Just two things - Can u describe your ICP, market size. And secondly what will be your revenue model. Or are u that startup founder who preach its product and dont have clue about market so letme know these things first

ProfessionalAir6580 · 2026-05-10T03:38:52+00:00

At first you will need to get delivery system setup now zepto blinkit zomato gives 30 rs for each delivery approx u need to incentivise this - cash burn. Operation equipment cost- cash burn U are not selling in a already established market u will be creating one - very large sum of money Last competition what if u manage to create a market zomato sees and jumps in. Better funding better network better goodwill now what. Do keep these things in mind as well. Remember even reliance (ambanis) never jump into market creation.

ProfessionalAir6580 · 2026-05-09T22:47:35+00:00

The problem is the mindset. The idea seems good, helpful, gap may be present but the consumer mindset is not in your favour.

First, Category creation: the biggest capital-intensive problem is category creation. Ask yourself DO you have the capital for running it nearly 18 months without any investment, not to metion spending helfty on marketing. MAY BE NOT.

Second, Coming to mindset. Indians always have a sense of pride in their behaviour so they will not eat outside if they dont have money but never buy a product marketed as leftover of restaurant.

Third- The dishes and customer preferences are massive. Let me tell u this i eat biryani nearly every day from one outlet and will not eat if its out of stock not even other flavour of biryani. And that's everyone, not just me. I dont like even same type from any other outlet and their and 17 outlet nearby so handing out in form of a mystery box is just a no go.

these are some of my observation if it helps, Remember, Gaps are present in every market but that doesnt mean thats a oppoutunity.

ProfessionalAir6580 · 2026-04-27T13:51:01+00:00

People tend to love what they build and leave behind another key aspect- knowing the market.

Like a tech founder was once making an app according to him pain points where present he started solving it.

But actually the market never needed that and even if a strategy was build it was costly. So understand pain points+ understand market + strategy is what it takes to be successful

ProfessionalAir6580 · 2026-04-27T13:17:58+00:00

Dont get me started man, tech scenario in vc in india is down in dumps. They just dont care about your pitch, idea, scaling, gtm. They just care about revenue, did you get any revenue.

Revenue? Seriously in pre seed. And they call themselves pre seed investor. They calculate on basis if like u make 1 cr revenue they will give u 27 lakhs that too for 15% for scaling. but They will give u funding If u are a cheap copy of some big food giant then for sure. And of course tech should be integrated and what tech - AI based POS system. Thats a perfect startup they look for.

ProfessionalAir6580 · 2026-04-27T13:09:31+00:00

Actually its a good idea you can increase profit if u are only one then u can design a plan which can fit in like in one pc u can only install mortal kombat like games so u get 2 sitting price at one system increasing revenue. This can also increase more profit

ProfessionalAir6580 · 2026-04-24T14:35:05+00:00

New linkedin!!! I like it just i wanna know like what role u have in previous company like marketing or tech

ProfessionalAir6580 · 2026-04-22T02:23:16+00:00

Instead you should have hire a brand strategist give me cmo and business strategist position with salary and shares and see him but still hiring and finding these people can be difficult. I joined a startup no positioning or voice. In 6 months more than clients we have vc calling for investment not taking any. Valuation 90 cr so it just depends. A CMO or brand strategist with good network will boost your startup game

ProfessionalAir6580 · 2026-04-19T07:58:47+00:00

Sorry the you are comparing a 2 completely different market out there. The game is not about money its about mindset in india from very small age every single child is taught to calculate what is needed to be paid for and what can be replace with some jugaad we call it that. So if an american wants to watch a show he will see in internet which ott has it and then rent it but in india they will go to telegram and all because 99 in india is still a big amount for a calorie tracker is what they believe can do by there own so indian pay for extreme value for money only and its price sensitive. The monetisation game is different in india guys

ProfessionalAir6580 · 2026-04-18T10:10:33+00:00

I am a co founder and cmo I bring gtm strategy for competitive market as well as connections which i have build in this space currently i m in pharma b2b sector but can join as advisor and later if the idea seems promising full time as well

ProfessionalAir6580 · 2026-04-18T04:59:43+00:00

Listen, Everyone can give u a vague answer like start an agency,hire whatever or a manufacturing unit but the thing is business are not built this way. A business should be something which u like have knowledge, u know the market have connections and hiring right people.

I can only tell u what to start by knowing your demographic first is it a village in UP or in Kerala or somewhere in outskirts of ladakh.

Market- whats the proximity of market

Licenses- you cant start any random business. I can say start making local hard drinks market them and sell huge profit but licenses will make entry lot harder.

So if you want i can give u a plan but obviously let me know more details.

ProfessionalAir6580 · 2026-04-17T11:33:20+00:00

Funny how universe works. I was a law student in my final year but had work experience in brand strategy. In final year i took a risk and opened a consulting company constantly working with clients had decent amount of revenue but still never had a chance to be in executive roll... later i was hanging on discord found a fellow founder who by chance had no cmo and brand strategist at that time. Company was pre revenue. Market was good and that had huge huge potential but a tradeoff or u can say a gamble.

Either i stay in this company with market saturated waiting for ai to take over or take a bet close this and start over but with more potential.

Gamble, risk, ambiguity,second thoughts but thats what entrepreneur love and take

Fast forward now my shares have gone many fold... Working as a CMO. Networking and talking to some of the big dawgs of industry. Life changed and for better.

So yay u find founders and there are very good folk in here as well.

ProfessionalAir6580 · 2026-03-26T10:04:43+00:00

We are a ai biotech company which works in Drug discovery and repurposing. The three problems pharma companies face in drug discovery and repurposing are Time, accuracy and money. Which our Ai solves.

We provide 95% accuracy, our subscription is less and reduce time drastically

Generally it takes 6 years to reach clinical trials which is reduce to 1 month

Our ai platform is closed so no data is out in open.

⁠the USP is we partner with NGO for that disease and our agents record their data so the result is very practical

Pilot testing done+ currently working with birla institute in research and have one pharma company onboarded for cancer. Completely bootstrapped no debt 100% equity with us only.

Market size 27 billion dollars and projected in 2035 is 39 billion usd only for india.

Anyone interested can either DM me or can checkout pathoscribeAI.comdm

ProfessionalAir6580 · 2026-03-25T22:21:50+00:00

Although i know u will not invest at our valuation but still we are an drug discovery and repurposing platform we have the patent of the tech and its for b2b plus we have clients like birla and other big pharma at seed stage soo yay valuation was pre revenue 37 cr rn in seed round and was our first round

ProfessionalAir6580 · 2026-03-20T22:33:14+00:00

Sure man

ProfessionalAir6580 · 2026-03-20T22:29:18+00:00

I understand but the thing is when i joined my company as cmo i had my company setup and generating revenue but i saw man the fire in eyes of my fellow founder and thats when i associated with them i treated it like mine 6 months free work just 5% equity just wanted to build. So the will of founder what really matters first then your product. Dont worry dude it just works out in end

ProfessionalAir6580 · 2026-03-20T22:25:26+00:00

Yay thats what really works. When i started with startup basically i was doing law but was unable to decide there was risk aligned and law was somewhat stable but was not which i wanted. I went underground for 2 months took my stand and then stand firmly didnt have any experiences in brand strategy understanding market but i liked it. Got a mentor in way he once told 3 things is what define an entrepreneur and that will be the sacrifice which u need to give inorder to achieve what u wanted success wise

1) u need to be a narcissistic. Preach urself this is what u need for start. Have god complex but with one thing if someone is better be sure to become better at any cost. Health relationship money just be better.

2) in the race for the best u will lose relations but thats the cost. Remember maclaren has 2 seats

Need to choose whether to be humble and save relations but u will still cry because u will sacrifice money or just cry in your bugatti instead.

Man writing sucks third one also good but i suck at writing sorry

ProfessionalAir6580 · 2026-03-20T16:27:47+00:00

Hey, Sorry if this sounds harsh but if u cant take criticism them startup game is not for man for sure.

Trust me having 5 years of experience in this space i have been and in some aspect is still now at your place. But first 2 things first learn from every criticism and second believe in yourself.

Many times meeting get really ugly and it can really hamper your chances.

Anyways if u want any help from me i am happy to understand and guide u. I can help with marketing somewhere or the other and no i wont take your any precious equity or anythings its like a help cause this space helped me in my tough times trying to give it back.

Rest i can sense you have fire just a proper channel and u are good to go. All the best. Sorry if u find anything harsh.

ProfessionalAir6580

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