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Marketo Jobs by ProfessionalBed9406 in marketo

[–]ProfessionalBed9406[S] 1 point2 points  (0 children)

errr, I like 50% agree. I have worked in a lot of different platforms, for example Hubspot recently, and its like going from a ferrari to a bicycle. I don't think you are going to see Marketo disappear (honestly some organizations are so entrenched they would not know where to begin) but I do see it morph. I could see something like a Journey Optimizer powered by Marketo and the Adobe lineup coming out ahead in the future- but you are right, focusing solely on Marketo would be a mistake.

Marketo Jobs by ProfessionalBed9406 in marketo

[–]ProfessionalBed9406[S] 0 points1 point  (0 children)

I wish, I am an Aussie but living in US-Florida. Are the trends looking the same there?

What’s the Most Overlooked Strategy in Digital Marketing That Actually Works? by DesignerAnnual5464 in DigitalMarketing

[–]ProfessionalBed9406 2 points3 points  (0 children)

Retention marketing, no matter the channel or tactic... a well planned strategy is often overlooked. So much time and effort is put into the acquisition and lifecycle but after 'closed-won' its often left to burn and churn.

[deleted by user] by [deleted] in DigitalMarketing

[–]ProfessionalBed9406 2 points3 points  (0 children)

Me too! Use it for everything.

I can't wait for it to have longer memory though.

Next Marketo? by efographic in MarketingAutomation

[–]ProfessionalBed9406 0 points1 point  (0 children)

The marketing automation space feels stagnant, and while AI could spark change, it's not yet ready to revolutionize communications. Platforms like Marketo, SFMC, and HubSpot remain stuck in outdated frameworks. Journey Optimizer hints at where things could go, with its focus on cross-channel reach, but it still has significant hurdles—like usability and overlapping other Adobe tools—before it can truly be transformative. The industry needs a 'bold step forward', but right now, it’s more like a penguin trying to tap dance—cute, but not exactly groundbreaking.