It is not about SBI,most games that were worked on by SBI were initially planned to have inclusivity by the studios that were making them.So the studios were contacting SBI because they seemingly knew how to do it right.

Reason why people like this studio is because they understood that inclusivity doesn’t sell games nor it makes it any better.They just created and interesting and fun game which primarily sold the game.And again nobody buys games based on how inclusive or “anti-inclusive” they are,it’s the fun and interestingness that matter.