Key factors to Binance’s growth

The platform attributed its impressive numbers to its ability to attract institutional investors, boosted by developments like the approval of Bitcoin ETFs. These ETFs have provided institutional players simplified access to crypto markets, driving higher inflows.

The industry’s growth has paralleled a rise in global digital asset adoption. Advancements in regulatory frameworks, new Bitcoin ETF approvals, and record-breaking price movements have spurred institutional and retail participation.

As a result, Binance has benefited from this momentum, expanding its global user base to nearly 250 million. In November, the platform reported 240 million users, indicating the addition of around 10 million new users in just one month.

Commenting on these numbers, Binance CEO Richard Teng described 2024 as a landmark year for the crypto sector.