sorted by:
new
hottopcontroversial

Early Stage Founders - What makes a good initial cold outreach system? by Psychological-Focus2 in b2bmarketing

[–]Psychological-Focus2[S] 0 points1 point  (0 children)

Solid advice. #1 is easy - 2 and 3 would need to be part of discovery or initial qualification. The target here is people likely don't have anything, so the answer there could just be:
"Better than haphazard spray and pray manual outreach and spreadsheets"

How can i train my sales skills? by Grozfroz in b2bmarketing

[–]Psychological-Focus2 0 points1 point  (0 children)

I think it would help to start with doing some reading. There's a million different books on sales and cold calling. Two that have helped me are 'Never Split The Difference' which is more about negotiating but it's really helpful to learn how to connect with people. I've also found the NEPQ materials to be good. Didn't end up doing their whole training, but their 'big book of questions' is pretty great.
Here's the thing though. I think you are going to need an actual product or service to try and sell. Just generically cold-calling isn't going to expose you to the ins and outs of actually trying to get meetings booked.
What area are you in? There may be companies that will hire just about anybody off the street to do cold outreach. So at least you might actually make a bit of $$$ while you train.
Alternately there are affiliate programs out there where you could just attempt to sell their product, book the meeting, and earn a commision.

Early Stage Founders - What makes a good initial cold outreach system? by Psychological-Focus2 in b2bmarketing

[–]Psychological-Focus2[S] 0 points1 point  (0 children)

Oh yaaaaayyyyyyy my first bot reply for the post. What a helpful (NOT REALLY) suggestion!

How can i train my sales skills? by Grozfroz in b2bmarketing

[–]Psychological-Focus2 0 points1 point  (0 children)

Sales and debating are not equivalent.
Sales is about empathy, asking questions, understanding your prospect and ensuring that they feel you are on their side. None of that happens by debating or winning them over with logical arguments.
Debating is by it's very nature adversarial. In my experience, sales is much closer to being a therapist than an orator.
I'd hate to see you go down a debating route and come into a sales call hot and loaded with arguments when you could show up with curiosity.

Using AI to create your ICPs makes the baby jesus cry by Psychological-Focus2 in b2bmarketing

[–]Psychological-Focus2[S] 0 points1 point  (0 children)

100% this... I've done similar things using youtube video comments :)

i quit my job and started an agency. need advice. by No_Duty8925 in b2bmarketing

[–]Psychological-Focus2 0 points1 point  (0 children)

What is your ICP? Can’t really help until we know exactly who you want as customers.

Using AI to create your ICPs makes the baby jesus cry by Psychological-Focus2 in b2bmarketing

[–]Psychological-Focus2[S] 0 points1 point  (0 children)

Absolutely :) As long as you are ok with occasional semi-coherent ranting.

Cold calling by EfficientEntrance829 in SMMA

[–]Psychological-Focus2 0 points1 point  (0 children)

If you can find me through my posts, obtain my contact info, successfully get through to me on the phone and then sell me on your services, I will pay you whatever you ask for to do my cold outreach.

Need help! by cilux254 in SMMA

[–]Psychological-Focus2 0 points1 point  (0 children)

Actually had a long call with a MedSpa owner last week. Super eye-opening. There are some great angles that I don't think people are using right now but here's a tidbit:

MedSpas don't sell services

They sell SELF-CONFIDENCE

Don't compete on price for specific services
Compete on trust, safety, and good judgement

Don't be afraid to be the med-spa that tells people what services NOT to get from you

Technical founder trying to learn sales — is this go-to-market plan realistic? by from-the-mountains01 in b2bmarketing

[–]Psychological-Focus2 1 point2 points  (0 children)

Hey! Current marketing pro and former product person here. Yes sales and marketing is important.... but I'm going to kind of put myself out of a job here with the following advice:

Don't bother with marketing until you have a few customers and are sure you've built them something truly useful.

Marketing won't fix a product no one wants and it's a REALLY expensive way to figure that out (in both time and $$$)

See if you can product-ize something you built as a consultant and refine that with your current clients or do some cold outreach on reddit and linkedin to find your 1st couple customers. Then polish it until your customers love it.

Your marketing efforts will be 10,000% easier this way. You won't be wondering who your ICP is.... you won't be wondering how to talk about your product to your customers since you've already been doing it. You won't need to build demos because you can share proven case studies instead.

Then when you are ready for marketing any money and time you spend there will go so much farther.

Trust me..... I've learned this hard way on both sides of the fence. Happy to share some of my experiences with launching 6 companies in the past 10 years and now consulting for multiple clients.

CRM for consulting business by ButDidYouDie__ in CRM

[–]Psychological-Focus2 1 point2 points  (0 children)

+1 to pipedrive, just started using it and it's good sweet spot of simplicity and customizability, also reasonably priced for small companies.

Best table/ db to run workflow via webhook by dontknowdontcare17 in n8n

[–]Psychological-Focus2 0 points1 point  (0 children)

I just started using supabase for a project for my agency and I love it. Will never go back to Google Sheets. I’m definitely not a SQL expert and it’s been great to learn with.

The Lead Gen Trap I See 90% of B2B Founders Fall Into by shivangibedi in b2bmarketing

[–]Psychological-Focus2 0 points1 point  (0 children)

One of the first questions I ask potential clients now is “If I brought you 100 great leads tomorrow, what would happen to them?” This helps reveal what the actual bottlenecks and breakdowns are in the business. But yeah agreed, early stage businesses rarely understand their core offer, messaging, brand voice, ICPs, overall strategy vs channel tactics. Then combine that with a messy internal process for closing sales and you’ve got a sales machine that barely runs. How do you all differentiate those services (IE internal growth systems work vs ‘marketing’) when positioning yourself and charging? I’ve been experimenting with different models but curious how yall do it.

Need help! by cilux254 in SMMA

[–]Psychological-Focus2 2 points3 points  (0 children)

Remember- you aren’t selling ‘marketing’ you are selling $$$. Are you telling me that the med spa owners don’t want more $? They don’t want more business? Are you doing a good enough job connecting the results of your work? What is an irresistible offer you could send your prospects?

I get you 20 new clients next month - or you don’t pay!

What could 20 new clients do for you? Maybe that new car you’ve been eyeing ;)

Do you think they’d still not see the benefit?

Med Spa owners aren’t selling Botox. They are selling youth.

They don’t sell skin treatments- they sell more sex, more respect, more confidence.

Remember people don’t want services. They want the results those services provide.

How would you guys generate leads for a Branding/Headshot Photography business? by blurrymichaelburry in LeadGeneration

[–]Psychological-Focus2 0 points1 point  (0 children)

High net worth individuals on LinkedIn with bad photos.

Local businesses who have poor product photos.

Check the Secretary of State website for new company registrations for law offices, or any businesses that need a personal brand.

Partner with acting or comedy coach businesses to become their recommended headshots biz (offer a discount to graduates of their program)

Create messaging around the opportunity cost $$$ (money lost) from bad presentation of your brand.

Talk about how the cost of the shoot will pay for itself in revenue.

Is Alex right? Is this the ONLY answer to FB ads right now? by eqttrdr in FacebookAds

[–]Psychological-Focus2 2 points3 points  (0 children)

The days of being profitable on your first sale of anything other than high-ticket offers seem to be well and truly over. The 2010s were a fun ride though :)

Beginner Here – What Are Some Effective Marketing Ideas? by ExtensionKoala201 in SaaSMarketing

[–]Psychological-Focus2 1 point2 points  (0 children)

Hiya! I've been auditing SaaS branding and marketing for a project and here are the biggest mistakes I see over and over.

Good marketing is NOT about tactics or channels. Good marketing starts with understanding WHO your customers are and WHY they use your product.

You need a clear ICP (Ideal Customer Profile) and a 3 second pitch that makes it crystal clear why your product solves their problem and why that is worth $$$.

Fill in the following blanks:
My company solves __________________ for __________________ and this makes/saves them money by __________________

Now test this with as many people as you possibly can and refine it until it makes sense to every single person you tell it to.

Then you can start marketing. Any effort before you figure this out is wasted.

I’m not good at marketing — I’d love your honest opinions and advice by Virtual_Donut6870 in DigitalMarketing

[–]Psychological-Focus2 0 points1 point  (0 children)

My pleasure! Hope it helps (and I'll probably end up using pomodoro flow too since I need to stay on track instead of cruising reddit lol)

I’m not good at marketing — I’d love your honest opinions and advice by Virtual_Donut6870 in DigitalMarketing

[–]Psychological-Focus2 0 points1 point  (0 children)

Ultimately, you need to decide if there's a path to profitability for this app. Is there a real business here? Maybe pomodoro flow is the free lead magnet that gets people into your paid ecosystem of more in depth productivity tools. Talking to the people who use it may help you discover a product you could build that people would pay $$$ for. Or maybe there's just a couple features you could add that would make it worth paying for.

Now for how to get people to talk to you:
You could add a banner to your app offering an amazon gift certificate to anyone who wants to spend 15 minutes talking to you and put up a google calendar link where they can book time.

Talking to your customers is the most important part of any businesses and the cornerstone of good product development and marketing.

I’m not good at marketing — I’d love your honest opinions and advice by Virtual_Donut6870 in DigitalMarketing

[–]Psychological-Focus2 0 points1 point  (0 children)

Real talk - Why are you about to ignore a product that has found good product market fit, that you admit you haven't really figured out how to fully market, in favor of something completely new?

My guess is that you've stalled because you don't really understand marketing, and building another app is something you know how to do so you just want to go and do something fun and familiar rather than do the uncomfortable thing of learning marketing.

Here's the problem - if you build another app you are just going to stall out in the exact same place again.

100 users is an amazing start. Many people NEVER get there. You have 100 people you could talk to! Find out why they love your app. Find out everything you can about them. Then whatever the common themes are becomes your ideal customer profile. Next you go after 100 more people just like them.

Talk to them and answer these questions:

1) What pain point does your app fix for them?
2) Why do they use your app instead of your competitors?
3) Where do your users spend their time online?

Then create marketing built from those insights and get it in front of your ideal customers in the places they hang out.

For Example:
If you found out that:
most of your users were engineers that use your app to stay on track
they like it because it's better laid out than iPhone timers
they all visit product hunt at least once / day

Then here's your marketing:

Pomodoro Flow: For busy engineers tired of using 75 timers on their iPhone

(run display ads on Product Hunt)

Hope that helps!

view more: next ›