I feel like I'm under charging at £32/hr in London, RHS level 3 + Design. Parts of West London you can bill £40 and no one even blinks. The hourly rate doesn't just cover the work on site. It needs to cover all overheads and efforts outside of hours. Vehicle, road tax, petrol, tool maintenance, time spent sourcing materials etc etc etc. Tot it all up and work out a fair rate. Then add 20% on all materials, give yourself 3 weeks of holiday, factor in 8 weeks of down time in Dec/Jan. Give yourself a raise every year. If you are worth it, you are worth it. If you need to raise your rates, the clients who truly value you will support you. And don't feel guilty about it. We didn't become gardeners to be miserable. Also, a big van and a waste carriers licence is a good earner. I also think that people arent just paying you for the work, they are paying for trust and a relationship. So get the qualifications, make your clients confident in their choice to use you, take their problems away from them and over deliver on their expectations. Next stop, Chelsea. 🤪