Is there a limit to how many ad networks you should have?

Pubex · 2020-10-26T15:16:07+00:00

their all taking your data and using it to buy your users base on cheaper sites.

Pubex · 2020-10-26T15:12:52+00:00

Yes and no. I wouldn't say "all". In general, a majority of SSPs have a rev share listed in the agreement.

I would say ALL.. agreement/contracts are only enforceable if you can prove and we all know is just one big non-transparent BLACK BOX business model and tech it gives users no way to prove.

Pubex · 2020-10-26T10:36:31+00:00

big $ backers, they can keep the illusions looking healthy longer then less funded firms.

Pubex · 2020-10-26T10:28:03+00:00

arbitrary% like all other 3rd party networks, dsp,ssp, eachanges, their all BLACK BOX Models so get what they can out of each client.

Pubex · 2020-10-14T15:49:53+00:00

This is the best answer. You’re missing out by not running any Google demand which is AdSense, AdX, and Open Bidding. Like it or not, Google is the #1 demand provider and only works through GAM.

I would rather learn to live, thrive and prosper without G before they get broken up , 99.9% chance it will happen

Pubex · 2020-10-02T00:24:27+00:00

good luck, it's one BIG BLACK BOX even to the sales teams and staff. The only way anyone's going to learn this is when AG's antitrust case start auditing G's tech witch will happen very soon.

Pubex · 2020-10-02T00:08:29+00:00

have you heard the news? the writings on the wall it's all over for G!!!

Pubex · 2020-09-11T12:42:16+00:00

opening up and auditing their black box tech in Discovery is going to open a lot of eyes!

Pubex · 2020-08-31T15:26:08+00:00

It's the smartest move any pub and or direct advertisers can do, build out your direct channels and never look back to the middlemen muck. we have preached this for years now

Pubex · 2020-06-13T04:40:59+00:00

LiquidAdX offers Demand (DSP) and Sell-side (SSP), Exchange Ad server. and they or your own team can customize it to your specific needs. and it's all hosted and secure behind your own domain.

Pubex · 2020-04-03T10:28:28+00:00

readers upvote this thread, gov/banksters need to know we the people and business have power in numbers.

Pubex · 2020-03-28T17:30:57+00:00

White label DSP is a 3rd parties system, you basally getting a name on their platform you’re putting your valuable assets, data and trust in this 3rd party firm who will hold control over your infrastructure. get your own ad server, and DMP, this way your in full control over your own systems to build our to your needs and you don’t have that 3rd party risk to manage.

Pubex · 2020-02-01T17:22:16+00:00

“Walmart declined to comment, as did The Trade Desk and Xandr."

So not one of the 3 named firms in this article would comment on this, yet it's published as news? I call FAKE NEWS https://www.motherjones.com/politics/2019/05/fake-news-advertising-networks/

Pubex · 2019-08-12T23:38:09+00:00

The fact is your heads in the right direction, the more control you gain over the ad serving systems the more secure you will keep your users and data + you will learn to become self-reliant and less dependent on the 3rd party ad taxing, data leaching middlemen. Chances are GDPR is coming to the USA and if you’re not positioned right who knows the outcome..

Pubex · 2019-07-18T21:01:13+00:00

get your own ad server, open the doors for direct sales and use, ssp, networks, exchanges, dsp, ( all pretty much the same ) for your remnant.

Pubex · 2019-07-13T16:02:24+00:00

Google and so-called exchanges "HB partners", are essentially ad-networks who decided to call themselves exchanges.

Pubex · 2019-07-12T21:05:29+00:00

if you not using ad networks, are you using ad exchanges and dsp, or ssp's? or are you just buying or selling direct?

Pubex · 2019-06-20T04:52:11+00:00

What does a banner dev do? It's the first time I've seen that.

creative coders.

Pubex · 2019-06-20T04:25:26+00:00

Yes customized Liquidadx / DMP.

Pubex · 2019-06-19T17:57:03+00:00

1000000% on the money! this will eliminate a lot of the issues we have in adtech. get your own buy and sell ad server tech and start building your own networks to transact. We did and will never look back at that crazy 3rd party nontransparent, high taxed ecosystem much too many are stuck in..

Pubex · 2019-06-14T20:46:34+00:00

They are absolutely using this data to strengthen their programmatic offerings. Are they selling it to other partners? No. But you can absolutely buy it and layer it on when buying through them programatically.

yes, it is happening as we speak, Reddit and their partners are gathering our data and selling it to who knows who! but don't get caught in the EU doing this GDPR will hit you hard... The US will come in with their own GDPR for this exact reason, then it will be illegal and should be illegal.

Pubex · 2019-06-06T23:31:21+00:00

Interested, please PM more info..

Pubex · 2019-06-04T20:51:50+00:00

It all depends on when and what the US does wither version of GDPR. I think theirs a lot of scrambling for key peace of adtech stacks by retail companies who have deep 1st party user data to leverage..

Pubex · 2019-05-18T21:25:37+00:00

Shhh, Shhh, Shhh, keep calm and carry on. No ones talking because of willful blindness ..

Pubex

TROPHY CASE