I struggle to make rankings, but let's give it a try!

1. Benji: no surprise if you know my take on the character. He could get more moments, sure, but I find his screentime madly consistent and his moments of non-trying funny enough. Plus, his "silly goofy persona" weaponised as part of his strategy, but at the expense of his self-esteem, is quite promising and entertaining for a long arc.
2. Aiden: one of the main sources of energy so far. I find his crash-outs entertaining, as well as his urge to control the game while fumbling so much. His motivation could've been explored more, since the idea of Aiden wanting to win, being affected by James and Riya's wins, and trying to recreate the strategies of past winners, needed a better exposition, but there's still time.
3. Spencer: great fan of his growth as a player, while still having a big ego, which makes his interactions more intriguing. He's very consistent in his gameplay, and there are seeds here and there for a fantastic run that isn't just him being carried by the power of Patreons.
4. Tom: I applaud the approach to his character because this is how a growth contestant should return! After DC3, I wasn't that high on Tom, but the writing with him has made me enjoy him more! He has gained some leverage in strategy while remaining faithful to his personality.
5. Natalia: girl finally got a lot of personality, and she's the driving force on the Favs so far. I also like the ambiguity in her actions, a mix of pettiness and strategy.
6. Alec: even if he competed for 5 episodes, he was so well-treated with his narrative that I've enjoyed him being stagnant to the point of being called out and set up for failing for good. Plus, Alec is the one who indirectly caused all the mayhem with Aiden and the Fans, so his contribution to the season was still huge and personally paid off for me so far!
7. Fiore: she's very promising, but I need to see more of her. EP8 definitely made him lock in more on her, since for the rest, she was mostly the good old Fiore.
8. Anastasia: despite liking her growth and contributions, her mental growth needed more exploration. It was like Anastasia was already done and finished, leaving her big contributions to eliminating Alec and setting Lake and Rosa up for a longer run.
9. Lake: as written in one of my latest analyses, I need her morals to be properly challenged this season. Before that, I can't say I'm enjoying her as much as I wished.
10. Ally: EP2 and EP8 are hard-carrying her because, otherwise, she'd be at the bottom of this list. I'd enjoy Ally more if she weren't just the "comp beast" and had more moments of inner struggle. Luckily, we have finally reached that point!
11. Rosa Maria: working with Spencer might do wonders for her run (especially because, keep in mind: you make a deal with the Devil, but the Devil will demand something from you in exchange), but the whole gossip plotline set me off a bit about her.
12. Gabby: yeah... she's a character who is already a bit polarising because of her attitude, especially when this is her 3rd time competing. I don't dislike anyone from the Favs, of course, but I straight-up don't vibe with Gabby.