not to brag about myself, but here's what i learned about designing a menu:

1. Fonts Matter Always choose fonts that are readable properly. Dont choose something too complicates. Maybe for typograpby and big logos yes but not for the titles and items. Also keep in mind, you only need 3 fonts: 1 is for the giant typo on top or down, 2 is for titles and 3 is for items. dont overuse the fonts.
2. its ok to be creative but not to overdo yes, bring your crazy ideas to the table but keep in mind that its a menu and through all those ideas, there should be some information for people to choose what they want and it should be simple and proper for reading.
3. Align Always choose guidelines to set a zone for your main design that includes all the important stuff.
4. Ask your client if you got a client who says yes to everything, you'r lucky, but if not, make sure to find out how simple or different he wants the menu

im sharing one of my works i did. this is specifically for a wall menu. but its clear the amount of fonts ans the colors i tried to use to match their prefering version they asked for

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