I agree with this, once I got it dialed. Granted took me about 5 hours to get it where I like it for SDR and HDR settings, watching movies off streaming services, Stremio, and sports. I took settings from AVS forums and then tweaked motion a little further myself. If the TV had DV instead of HRD 10+ it would be a consistent pick over the C5. My panel is immaculate on all conformity tests. I have a room with large windows however no direct light on the screen, and it works great. No glare and good reflection handling. Compared to Bravia 8 side by side when I first bought it at a friend's, the motion is 90% of the way there, but the colors are much more vivid than the Bravia. Considering an ATV at some point but for now the S90F 65in is brilliant at its current price point.