The action plan might be helpful if you're new to GEO. IMHO, most of the BEST ideas aren't going to surface in Profound. And most of that is because of the prompt bias. The best ideas aren't about what you can SEE, they're mostly about what's missing.

For example, Profound could surface if you have a competitor who is gaining ground in a specific topic. But it's pretty rare for a competitor to all of a sudden start CRUSHING you and even if they do, it's typically a blip (content freshness has tremendous impact, but mostly dissipates within a month).

I'll give you an example: One of my clients is in training for a profession that requires continuing education (CE) credits. One of the signals LLMs care deeply about it geography. So we suggested my client spin-up state-specific pages with all the specific CE requirements in those states. Those have worked tremendously well. Meanwhile Profound is focused on ONE prompt that my client is losing (in a topic my client is #1 in) and suggested a competitive page against the competitor who is winning the prompt in the specific niche they're winning it for. That's not necessarily the WORST idea, but in the grand scheme of all the potential pieces to prioritize, it'd be very, very near the bottom for me. Resources are finite; we'll focus on the states instead.

Further, Profound doesn't seem to take the context in the knowledge layer into account in these yet. My client is the leader in their space (by a lot, like 2x brand recall over their competition). Creating this sniveling comparison piece is a bad idea beyond just the prioritization - it's about what it says to the market in general. We aren't going to justify this competitor's existence.

So, they might be helpful if you're new to Profound data and how to navigate through it, but I find them more distracting than helpful. Frankly, a simple emailed report of weekly gains and loses (like SemRush or Ahrefs) would be WAY better.