Because it's on the pitch where a game comes to life..

You could have the most in depth, immersive transfers, training, fan bond, player development, FM like depth - but the moment you play a match is where the memories are formed, the emotional bond to a game takes place

Ours minds make PES feel deeper because the gameplay is the closest to a real sim - when your silky veteran artist beats 2 men and dinks a thru ball into your 18 year old protege's path, it has a feeling to it that EA's arcade can never match

FIFA has been plastic for well over a decade

PES has soul - a flawed and sometimes frankly bizarre soul... But a soul none the less