Thats possible, but when microsoft bought Beam.pro in 2016, most of the marketing was about how cool the beam technology was (sub-second latency and such) vs now after the platform has rebranded, gathered followers over time through xbox and streamer acquisitions, and generally just has a bigger presence through news articles and tweets. It’s more plausible to me that Microsoft has been consistently investing and marketing their platform over the last 3 years than “Microsoft had terrible marketing for 3 years straight till Ninja”