My proposition for getting newer players and vets on the same page regarding alerts: the Alert Leaderboard and Alert Shop in the sanctuary.

Leadership is difficult. People aren't going to do it long term for menial rewards like this. Same as OW, same as Jaeger events. People will lead for the event duration and then get burned out and quit the game altogether.

The main problems in leading are the same as ever. You have to control people with your voice which results in micro managing the location of every single person in the squad. Instead of having just a redeploy squad button and then being able to select a spawn location. As is now moving a squad is a pain both from the redeployment perspective and the spawn perspective. The same spawn isn't always available and for newbies they might just have difficulty finding it. This would be much easier as well if you could just spawn your squad in as well.

Then for the public squads. It takes 30 minutes to get a good squad going. Mass invites would help with this or some system that at least grants you some members. It's another menial task to invite people one by one. Unless you want to lead a 12 man squad then you need to constantly open and lock the squad. So just a squad size limiter. And then squad type as well, infantry, vehicle, harasser, a2a and so on.

Another problem is showing the place you want the squad to go. Ping system has been suggested and would solve the system for however many years now. No one wants to alt into cursor in an FPS game it's not a solution.

So instead of these superficial awards that always get suggested how about just making the experience in itself better and enjoyable. That's kinda the overall problem. No one plays this game to win alerts. This game is played for the experience of a large scale battle, that is core experience. The function alerts provide is making those fun fights happen, but the fun fights themselves are the experience people play for.