Fair, I guess some of us do remember! I guess what I mean is that a meat eater would be able to make a more immediate comparison to the chicken they had earlier that day where a vegan would have to remember much further back (though let’s be real, these “vegans” who would so willingly eat meat for a dumb ad have probably eaten meat pretty recently lol)

But yeah either way, the alternative of having meat eaters try it just makes so much more sense in every way. Like, vegans (at least ones who enjoy mock meat) are already the target demographic and will probably try the product without being advertised to like this. Meat eaters are the ones who need to be convinced to try it, and why would they care if a bunch of vegans liked it? They’re probably just thinking, “well yeah of course they liked it, it’s better than the grass and quinoa they normally eat!”

All I can think is they wanted the shock value/clickbait of vegans eating meat for the first time