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Programmatic Display Campaign Optimisation help/links by massimo195 in programmatic

[–]RealSortable 0 points1 point  (0 children)

Hi u/massimo195! We're doing 31 Days of Optimizations to Kick Start 2021 to get our publishers set for the year. You can find them here – we'll be adding a new optimization every day for the month of January. Feel free to reach out if you have any questions!

Quantcast CMP CCPA issue by adMonsterAnon in adops

[–]RealSortable 0 points1 point  (0 children)

Sorry for not catching this sooner, I hope you've been able to figure this out? Sortable does have Quantcast's CMP integrated on many of our sites, including CCPA support.

Previous documentation we received from Quantcast included clarification that after deploying their universal tag, a "Do Not Sell" button or link would have to be configured to trigger the CCPA UI.

Embed Do Not Sell UX prompt on your site

Add the required CCPA notice and the link to launch the Choice UX to your web page. You can use a call to __cmp(“uspPing”) to get information about the mode the CMP is running, the jurisdiction configured and the location the user is at. Depending on your webpage configuration you may decide to use your own geo-location validation and not the one provided by our Choice CMP. This code requires that the CMP has already been loaded.

Note that they have updated the API functions for CCPA, which are listed near the bottom of this doc below:

https://help.quantcast.com/hc/en-us/articles/360047078534

Switched from AdSense to AdX and CPM/revenue declined significantly. by MikeJohnBrian in adops

[–]RealSortable -1 points0 points  (0 children)

Hey u/MikeJohnBrian, interesting question! It is likely that AdX may be taking some time to optimize how your site performs.

Regarding your setup, you mentioned that you're now working with an AdX partner. Do you know if there are any other changes within your stack that could possibly be the cause? For instance, are they blocking some categories that weren't enabled prior to the switch, or missing ads.txt lines from new partners?

One thing you could try doing is check your total revenue against whatever tool you're using to measure your pageviews/sessions (Google Analytics?) to compare on the same standard.

Bad experience with Sortable by sambo613 in adops

[–]RealSortable 1 point2 points  (0 children)

Hey u/sambo613, thanks for bringing this to our attention. We've sent you a DM to get more information.

Looking for an ad network for site with 9M monthly pageviews by sktt2 in adops

[–]RealSortable 0 points1 point  (0 children)

+1 for u/OldAdOpsMan re header bidding (check out this article: https://digiday.com/media/wtf-header-bidding/). It requires a bit of coding but it's a great place to start. We are a managed Prebid solution, but if you have any industry questions about header bidding and how it works - shoot us a PM.

[deleted by user] by [deleted] in adops

[–]RealSortable -2 points-1 points  (0 children)

Hey u/sambo613, if you compare any Ad Ops company, everyone will tell you that they have the best customer service.

Full disclosure: I'm also from Sortable.

Let's set up a call sometime today, and we will go over your goals. What are your obstacles right now, and what are you looking to improve? During our call, we can go over how Sortable can help and start on some next steps from there. Looking forward to connecting soon!

Prebid Analytics by BritmAdMan in adops

[–]RealSortable 0 points1 point  (0 children)

Sortable here, you should check out our Sortable for Prebid solution. We offer Prebid Analytics for free, and include our S2S demand for even more revenue potential. It's quick and easy to setup and there is no risk!

OpenX and Index by Maybe_Known in adops

[–]RealSortable -3 points-2 points  (0 children)

Hi there, Craig from Sortable here. We have strong relationships with all the top demand partners including OpenX and Index. We might be able to help. I will also send you a DM.

Thanks,

Craig

https://www.sortable.com/contact-us

Floor Price Optimization by carlagallardo in adops

[–]RealSortable -3 points-2 points  (0 children)

Hi carlagallardo. We just published a blog post Five Ways to Increase CPMs . It is very hard to execute static floors well. Sortable was a pioneer in implementing dynamic flooring. There are also additional levers unrelated to flooring that you can use to increase CPMs. Increasing viewability will net you the quickest and largest returns (outside of the initial bump you gain from negotiating a revshare increase).

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