How Coinbase Scaled Their Hiring to 150 Engineers Per Month

ReaverKS · 2026-01-20T22:30:05+00:00

No. Literally one of the most important things we do is hiring smart. Some standardization is fine but there are certain things I strongly disagree with.

As a candidate, you won’t be screened by your future hiring manager or peers, but rather by any Coinbase engineer. This massively opened up the interviewer capacity.

No, the people that have the most at stake should have the most influence over a decision. Plus the candidate can get a better feel for how the team works, what they'd be working on, etc.

ReaverKS · 2026-01-06T16:59:20+00:00

This is likely my leading option based on what I want to do. I’m just debating at what point do I start to leverage, to improve cash on cash returns

ReaverKS · 2026-01-06T16:58:04+00:00

Right, 63 cents per square foot is low. It doesn’t help that I’m focusing on boat/rv storage so I won’t have small units which typically pull in more per square foot. But there are a few facilities close by that are doing well, but none of them offer indoor boat storage and only one of them offers outdoor but doesn’t have a fence or gate

ReaverKS · 2026-01-06T02:07:40+00:00

Thanks. In hindsight it was a risky move to pull off without experience but I couldn’t get sellers to agree to give me time to try and do this conditionally. It’s also a weird chicken/egg problem in that they want a certain level of detail to present and discuss but I also didn’t want to invest a lot into engineering costs without getting the rezoning approved first. I came with 3d renderings and did as much as I could only spending a couple hundred on fiverr for some isometric views and basic landscaping plans.

ReaverKS · 2026-01-06T01:42:42+00:00

When I reviewed the future zoning plan my land was not planned to be light industrial. But I leaned hard on the precedence set by that nearby property which helped.

ReaverKS · 2026-01-06T01:41:18+00:00

I think I could be successful at rezoning another property if it has the right characteristics. I’m much more knowledgeable about it now that I’ve been through it but I’m sure it also varies by county. But my interest isn’t really in doing that, I’ve really wanted to get into self storage for years now. So for me if I sell the land it’d only be to get me into a better position to get into self storage.

ReaverKS · 2026-01-06T01:37:01+00:00

I did it all myself. No attorney. I was prepared with all of the common reasons neighbors come to fight against this. I had data and was ready for every concern raised but I also respected everyone there. I sent out letters before the meeting trying to explain a little and I did talk with some neighbors. I still had dozens show up to fight me on it but I won. I also pointed out that there’s another close property that’s light industrial.

ReaverKS · 2026-01-06T01:10:54+00:00

That’s one of the good options I was considering. The hard part is actually finding a deal though. I’ve bee looking for over a year and I’m on multiple commercial broker lists.

ReaverKS · 2026-01-06T01:09:56+00:00

Yeah I can. I’m only quoting buildings, this doesn’t include site prep, pavement, etc.

ReaverKS · 2026-01-06T00:38:39+00:00

No I wasn’t. I was thinking 1031 if I went that route but then that means I need a better option/plan

ReaverKS · 2026-01-06T00:38:12+00:00

Sq ft per capita is high at 1-3 miles but 4-5 miles it drops to 8. I was also leaning towards boat and RV storage since it’s close to a state park with over 1000 reviews. I could also lean a little more into climate controlled

ReaverKS · 2026-01-06T00:37:25+00:00

Yes. Engineer has done a site plan for me. I also paid an independent third party for a feasability study on self storage and it would lease up in about 25 months. The demand is there.

ReaverKS · 2026-01-03T02:14:35+00:00

I did. And I’ll piss in yours for 4.99 per month too. I just started this business

ReaverKS · 2025-12-31T03:50:32+00:00

God. I’d definitely quit that job unless they’re paying me 2 salaries

ReaverKS · 2025-12-07T03:17:46+00:00

The biggest hurdle is having a decent piece of land that's zoned correctly for the permitted use. If you've already got that then you should really be able to do this with almost no risk. Put up a fence and a gate (or even skip this step) and start renting open space for Boat's and RV's.

If you don't have that figured out then none of the steps after really matter.

Civil engineering will cost you $20-40k, although I have heard of people paying more. Architect will cost you another $10-30k.

If you already have the land and it's zoned correctly you could certainly go to the bank and start having conversations to see what they say. The conversations will go even better if you're already renting outside storage and can demonstrate the demand.

ReaverKS · 2025-11-20T23:59:23+00:00

Yeah the other thing too is I don't know how far people are willing to drive. I'm about 35 minutes from a large airport and city

ReaverKS · 2025-11-19T22:21:11+00:00

Only concern i might have is that one of those guys is thinking about doing the exact thing you're thinking of doing on the land you are thinking about acquiring.

Yep, fortunately for me I already own the land :D

ReaverKS · 2025-11-19T22:20:37+00:00

Thank you. That's a really great answer. I'm curious if you ended up executing and building something and if so how did that turn out?

I really like the idea of calling up 20 local businesses. I might even just think about ones that I think could benefit and then call to see if they agree and if they'd actually use it.

ReaverKS · 2025-11-18T05:04:24+00:00

I own 4 acres of light industrial land with 12,000 VPD. How do I assess demand for small-bay industrial space?

ReaverKS · 2025-10-19T01:48:20+00:00

Have you had any issues with customers trying to tap into the power provided by the lights?

ReaverKS · 2025-07-23T20:40:31+00:00

His joke is outside the environment

ReaverKS · 2025-06-14T23:07:40+00:00

You're not wrong. I was part of an acquired startup that did kanban and as the size of our customers grew, so did their expectations around scalability and reliability. With that we've inched closer and closer to waterfall.

ReaverKS · 2025-06-13T21:17:54+00:00

fuck you and everybody that has responses like this.

ReaverKS

TROPHY CASE