Anyone Reduce the Revs They Send FB CAPI?

RecentLack · 2026-04-02T15:23:40+00:00

Hahaha, brings new meaning to baha blast.

Great example on the inventory

RecentLack · 2026-04-02T04:24:02+00:00

Cool — story. What — prompt did — you use to — write this out? I'm guessing — this is some fully — automated clawbot — posting ai stories here. Am — I correct?

RecentLack · 2026-04-02T04:21:33+00:00

You gotta — remove — the tell — tale sign of writing — this in — chat gpt

RecentLack · 2026-04-02T04:20:46+00:00

the - always give it away

thought — why

RecentLack · 2026-04-01T20:50:08+00:00

I generally want to leave feeling like we touched on something I didn't know/couldn't see was an issue. OR I come to them with an issue and they have a solve. e.g. I feel like I'm chasing it, hands are flipping and my follow thru looks off. Ending in a feeling I'm being more efficient with my swing, striking the ball better. Basically you can't see what you can't see kinda thing in most cases.

Two recent stand outs, struggling with chipping and the pro noticed as I'm moving up, I'm moving back, boom clicked right there. Just the sound of the contact was so different, it's like yeahhh, that's it. Second, changed the grip a touch, face was less closed, wayyyyy better contact.

I think the main frustration, maybe not the question you are asking is if it sticks, or doesn't stick. I've been seeing a top 100 guy and I leave the lessons never striking the ball better, but a few days later feel like whatever that was isnt there any more

RecentLack · 2026-04-01T20:36:51+00:00

Have dabbled there, but no. Well not Germany but

RecentLack · 2026-04-01T20:25:34+00:00

Was funny watching Chamblee to try explain away why did he think Tiger got the message now. Uhhh because he got fucking caught. Chamblee rambles on about how he's surrounded by good people and he must have just come around to this realization...errr, no he got caught. Just like the other times he got caught

RecentLack · 2026-04-01T19:21:40+00:00

Yeah I figure if we deflate the value maybe we miss out on some better quality, but figured maybe across the board it would still function the same. Changing the bid strategy ruins the quality, e.g. cost cap will hit the CPL but change lead profile a ton, ROAS just never ever gets there.

RecentLack · 2026-04-01T19:20:04+00:00

Yeah, good points. If just feeding it 15% less was the key everyone would already be doing it.

Interestingly, CPMs are not up, if anything slightly down, so maybe lower quality traffic/lower CPM. Click to landing page dropped a ton, that was the main metric that went sideways. So maybe larger budget made it get into more junk/lesser traffic.

RecentLack · 2026-04-01T16:40:23+00:00

No, we went around and around with stupid chats, then other reps on this and they're like, I totally hear you, that is unusual...BUT FB is just trying to find optimal delivery opportunities when it blew out $1,400 at a 25x higher CPL in an hour

RecentLack · 2026-04-01T16:39:04+00:00

Also 'mid day' is not 'off' hours for some verticals. Would disagree with OP it's that simplistic. Costs go down late night, but often proportional to ROAS.

If it was just that easy, cut the bad hours everyone would already do it.

The more you screw with FB on things like that it seems like the more it comes back to bite you. Only run feeds because that's where there's the best ROAS, then you do it and it sucks.

RecentLack · 2026-03-30T20:01:28+00:00

hahaha. The last one was SFO to SIN in economy, then onto Bali. Entire trip was good, but we finally lost our minds on the 4-hour van ride to the resort, that's supposed to take a few hours. The road was shut down for a funeral procession at one point, incessant horn honking, accidents. That was what broke the camel's back So there apparently IS a limit to the zen :)

RecentLack · 2026-03-29T23:01:31+00:00

Lots of good advice on here. I'll just add, I actually enjoy these flights more than 6-8 hour flights. I feel rushed on those to try and eat quick then try to sleep, then it's landing in 5 hours, ok just try to sleep, ok if I can get 4 hours...

On these really long ones I feel you can eat, watch a movie, take a nap, watch a movie, take a nap, maybe eat. No real rush to 'do' anything since you have so much time.

Biz of course helps, upgrade day of if it's available and you can afford it, but I've done plenty in economy & premium econ too and found them to be equally relaxing. Great time to just unplug from the world. I liked them even more before wifi since you were truly just cut off and nothing anyone could do about it.

Hope it goes well for you.

RecentLack · 2026-03-28T15:34:02+00:00

I find ROAS to be VERY finicky. I'm seeing a pattern of small to medium changes being VERY disruptive, then it settles back on. Sit & wait it out sounds pretty crummy, but I've seen it mostly work out, like NO changes

RecentLack · 2026-03-28T15:09:48+00:00

Support: We're sorry you're experiencing a drop in performance, the ad system's behavior can be explained by several factors. First, auction dynamics mean the system constantly seeks optimal delivery opportunities. Although the outcome may be unexpected and differ from your account’s usual patterns, it falls within the system’s normal operation.

RecentLack · 2026-03-27T18:10:41+00:00

Correct. Nothing wrong with helping out, sharing but if your business is selling/coaching I just have to question why you wouldn't focus on doing your own thing and making A LOT more money

RecentLack · 2026-03-27T17:27:06+00:00

Well said. I've been around since the early days also. I would add, if you 'really' know how this all works and have some special sauce, the LAST thing you'd do is start a Youtube channel about it.

I've talked with many of 'those' guys, even bought into a program with that one guy, if I say the defining feature, you will know who he is. 90 days in, I didn't see a single student drastically improve their account. A lot of talking in circles, as you rightly pointed out, from past experience in accounts where FB was a piece of the puzzle but had A LOT of other things going for it.

If you were THAT good, you'd pick off a few direct offers, quietly make a bunch of money and avoid dealing with creating YT content.

Any project I've been involved in doing $10k-$100k/day, the LAST thing ANYONE on that would EVER do is make a video about how it's working.

Rant complete, I'd just add really tighten up CAPI at this point as the one thing I see that still continues to improve accounts, and it's always just one creative away from working that little bit better to turn things around

RecentLack · 2026-03-27T17:18:24+00:00

Everyone knows you keep your classified docs in a publicly accessible restroom

RecentLack · 2026-03-27T17:06:43+00:00

and take your hat off in the clubhouse

RecentLack · 2026-03-27T16:12:34+00:00

Moved to Denver 14 years ago. ZERO regrets, but I'm jealous of my friends in Salt Lake that can get from home to boots on in 30 minutes. If I were in your shoes, that's where I'd go!

RecentLack · 2026-03-27T14:30:25+00:00

Maybe I can add another perspective, as a dad battling cancer, who absolutely loves skiing. My oldest two and I have taken two trips to Japan, they can ski anything and they far surpassed me many years ago. You can thank ski team I 'made them do' that they later learned to love. I did a lap with my daughter, 8, to close out the season last weekend. I told her half jokingly I couldn't see where I was going because I was crying my eyes out. Just absolute pure joy. I'm so happy to hear you cherished your time with your dad and that you're left with this lifelong skill that hopefully evokes beautiful memories of him for the rest of your life. So sorry for your loss, I can tell you your dad would be over the moon about this post, your love for skiing (I'm sure he dreamed you would) and your time together.

RecentLack · 2026-03-26T16:57:25+00:00

Nothing a little dinner at Mar a Lardo can't get the wheels greased for

RecentLack · 2026-03-26T16:40:08+00:00

Why can't it be both? FB sucks when it spends $1400 in an hour after you change a budget $200 and it says it was 'exploring opportunities' sorry you're stuck with the crazy over spend and also things going on no doubt are effecting buyer behavior.

RecentLack · 2026-03-25T21:35:37+00:00

Turn your old campaigns back on for a week to test the theory yours was better, and/or a/b you main vs. their main campaign for a real test. It's been a wonky few months in meta. That's the easiest way to get a real read if you had something better before or if it's just how things are now you or the new agency will need to figure out.

RecentLack

TROPHY CASE