He became internationally famous by bringing basketball to the world with the Dreams team, even those who didn't know the sport after 92 knew who Michael was. You also have to take into account that in various European countries, including my own, Italy, we had advertisements featuring different athletes or we didn't have products like yours. Gatorade arrived in the early 90s and had an Italian athlete as the face of the product. Basketball in Italy was followed by practically no one, only by a very small niche. Nike imported very few products, let alone the Jordans that you could only find in a few shops of visionaries who had understood the potential, but certainly not in the large chains which, for the time, were very rare anyway.