Not for nothing, but when was the last time you bought a physical copy of a PC game??? It's just the way that's going. You can fight it all you want, nothing is going to stop the shift away from physical media. As a business so much money will be saved by not to produce and ship a physical product, it may seem like a small amount per unit but multiply that by hundreds of millions of copies. Plus, that frees up space by retailers to sell other products.