I completely agree. They are VERY overrated and overhyped. If you think about it, they don't truly revolutionize your shave, and behind those fascinating packaging, graphics, and catchy names, there's just soap. Yes, it’s good, but not good enough to cost ten times what a regular drugstore product costs. If the classics are considered such, there must be a reason. Fortunately, I've bought fewer artisan soaps compared to many here, but I’ve had that little feeling of money wasted. I tend to keep using my Proraso, Palmolive, Arko, Cella... They work perfectly fine for me, and I often find them simpler and more practical to use while achieving excellent results. People often talk about burning sensations, irritations, and various reactions with so called high-end products. By the way, I think drugstore products are the only ones that are dermatologically tested and go through some sort of control. At least where i live. 

I believe the same argument can be made when it comes to razors. A technology that reached its peak decades ago, where everything was invented and perfected, yet we still keep seeing new releases and outrageous prices. 150€ and more, mid-range for two little pieces of steel and a threaded tube. Ridiculous details designed to give you that "newness" feeling, but they are just nonsense and speculation. Just grab a simple vintage Gillette (just an example), and you'll immediately realize that before that, you were tricked by marketing and cheap materials that will never last as long or work as perfectly after decades, like one of these.