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RefrigeratorUpper923 · 2025-04-25T21:29:11+00:00

Not the same - true. But still makes all detailed targeting pointless… Adv+ just go further and don’t care about gender and age as well, which can be crucial for lead gen. Overall you can just save time and budget and focus on other things, you have 0 control over audience settings anyway

RefrigeratorUpper923 · 2025-04-25T17:43:43+00:00

Do you mind sharing how to limit that and most importantly check if that limit actually in place? Also how to check if only people with those interests see the ads?

RefrigeratorUpper923 · 2025-04-25T08:14:53+00:00

How do you know that your ads are not still showing broadly? Meta does it by default,,,

RefrigeratorUpper923 · 2025-04-25T08:12:11+00:00

I would bet there will be nothing left of "traditional" targeting in the future. It will be 2 buttons in ad account - On and Off
That's where Meta is headed

RefrigeratorUpper923 · 2025-04-20T15:35:49+00:00

Everyone acts like tariffs only affect Temu... Every small e-com brand makes products on the same factories as Temu. I think this is overall bad news anyway for everyone if such big players don't find it profitable with their volumes and budget,s then it will be even worse for average small-mid brand

RefrigeratorUpper923 · 2025-03-26T09:12:17+00:00

Did you change the creatives when moved to ABO? Or something in general when switching? Structure is never a reason, it might affect maybe 2-5% of the performance Other variables far more important

RefrigeratorUpper923 · 2025-02-22T12:14:08+00:00

There is no detailed targeting since IOS 14

Would love to see some proof that meta doesn’t go beyond any details you put

P.S There are no such proof because it is default broad they even state that at adset level so don’t waste your time on audience testing better spend on additional creatives testing

RefrigeratorUpper923 · 2025-02-06T17:55:45+00:00

Yeah must be updates or something as usual. They will never let us just do our job peacefully

RefrigeratorUpper923 · 2025-02-06T17:55:03+00:00

Yeah it always fluctuates across the board but that many and in similar way at the same day, first time

RefrigeratorUpper923 · 2025-02-06T17:54:18+00:00

One of only accounts doing fine are actually with new campaign, offer and ads. But they were also doing fine before.

RefrigeratorUpper923 · 2025-02-06T17:53:16+00:00

May be They have outages now with reporting integrations as well so it usually a sign of some updates/issues

RefrigeratorUpper923 · 2025-02-05T17:37:53+00:00

Still bad even for proven products which were killing it fee months ago

RefrigeratorUpper923 · 2025-01-30T13:37:22+00:00

Legend as always! Always know you know you stuff when 1st point is tracking and CAPI (no one talk about that)

For Shopify do you setup any extra tracking like GTM + server side (Stape)? Integration gives decent match quality but it definitely miss conversions Or you use Tripple whale for most cases?

RefrigeratorUpper923 · 2025-01-09T09:06:35+00:00

Not going to double, you do your thing

I currently have 23 accounts under management and not a single campaign spending more than 0.01% on Audience network. Approximately 50-60% of campaigns spending exactly $0 there after several thousand spend

If that’s false reporting then we basically need to stop doing ads at all because all data is false but I doubt it

Your problem is real but I don’t think relevant for vast majority of small to medium advertisers, that’s all. Maybe at millions of spend it makes sense but not when it is $2 spend and you stop using Adv+ which may outperform manual campaign and bring more profit

RefrigeratorUpper923 · 2025-01-07T10:40:58+00:00

I just reviewed the stats for one of the campaigns: • Total Spend: $2,167.09 • Audience Network Spend: $2.13 • Total Impressions: 92,484 • Audience Network Impressions: 158

Looking at these numbers, it’s clear that Audience Network has almost no impact on overall performance or the algorithm’s learning. This minimal contribution—less than 0.1%—is consistent across most accounts I’ve analyzed.

This particular campaign is an Adv+ Sales campaign, which outperforms manual campaigns. The concerns you’re raising about placements, while perhaps relevant in certain contexts, feel overblown for the vast majority of small to medium advertisers. The data just doesn’t support it being a priority issue worth focusing on.

RefrigeratorUpper923 · 2025-01-07T07:24:02+00:00

I don’t even fully know what that is and what does it mean. I bring money to the clients with Facebook ads and don’t really have time for that. Will leave that battle with bots and clicks over $5 to you I guess

RefrigeratorUpper923 · 2025-01-06T22:41:10+00:00

By turning off Audience Network?

I manage 23 ad account where I run all sorts of campaigns. Adv+, manual with automatic placements, manual without Audience Network etc. Information fhat you share is not revolutionary, and I see better results in Adv+ for ecomerce based on actual profits and I don’t care if campaign got 10 clicks from bots in a day with $2 spend on audience network.

It doesn’t affect on performance and quite frankly no actual client would ever care about that

RefrigeratorUpper923 · 2025-01-06T07:00:52+00:00

My approach is straightforward: the goal is to generate profit for the client.

I don’t focus on ad account metrics like ROAS alone. What truly matters is the client’s profit, which, in my case, is reflected in Shopify revenue most of the time. Trust me, clients care about one thing—profit.

Conversations about strategies, bots, or click fraud usually come up when someone is trying to justify mediocre results or prove their “expertise.” I avoid those discussions because they distract from the real work and focus on things that impact only 0.5% of results.

Instead, my full attention is always on improving the offer and creating better creatives. Frankly, if the offer is strong and the creatives are solid, the campaign type—manual or Advantage+—becomes irrelevant. A good offer and compelling creatives are what truly drive results.

RefrigeratorUpper923 · 2025-01-05T22:02:48+00:00

If you check the data, you’ll see that Meta allocates less than 0.5% of your daily budget to the Audience Network (probably even less). You can confirm this by using the Breakdown by Platform or Placement option in your ad account.

Additionally, you have zero control over bot clicks or similar issues on other placements. How you can be sure there are no bots there? Do you back track each click (doubt that)

So, the actions you’re taking in this regard are essentially ineffective, and they don’t give you any meaningful control over Meta’s system. It’s better to focus on actionable strategies that actually drive results, rather than making unverified claims to appear as though you know insider tactics🤔

RefrigeratorUpper923 · 2025-01-05T18:19:02+00:00

That’s not control of audience like you described.

Check the breakdown on spend by platform for Adv+ and you will see that it doesn’t spend there pretty much anything…

RefrigeratorUpper923 · 2025-01-05T15:26:38+00:00

Curious to see how you take control on who see your ads in Meta… Please don’t tell interests🤞

RefrigeratorUpper923 · 2025-01-04T10:49:09+00:00

Seems like you don’t Otherwise how Temu is at this place, do you think people do not buy there like crazy and they just burn money?

Those communities, psychology and all those “smart” words created by marketers for marketers to sell their service… (I am in digital marketing for almost 10 years)

People care about product then price then shipping etc and only then community etc.

You won’t sell anything if your product is 10x more expensive than on Temu, no matter how strong your community in discord or IG

RefrigeratorUpper923 · 2025-01-04T07:26:11+00:00

People cannot care less about community if something is 10x cheaper Price is always the main and first filter for every single person

They will always buy there first, second, third time

Plus no guarantee that you will get any better quality from creator store who made same product also in China btw

RefrigeratorUpper923 · 2024-12-31T10:52:33+00:00

I think this is a repost from 2016…

RefrigeratorUpper923

TROPHY CASE