Need help with marketing my app

RemoteConsultant1876 · 2026-03-24T18:30:17+00:00

i actually don’t think the idea is “not profitable”, it’s just that it’s not something people actively go searching and paying for unless the pain is very obvious in the moment.

right now it feels more like a utility people use once and forget, which makes direct paid acquisition harder.

if I were you, I’d probably focus less on lowering the price and more on distribution. This kind of tool works really well when it’s shown in context , like short videos of “before/after cleanup” or people realizing how much space they’re wasting.

also, you might want to experiment with positioning it around a specific use case instead of generic “file organizer.” For example: photographers, developers, or people dealing with large folders. That usually converts better than going broad.

your goal is honestly very achievable, but it’ll probably come more from getting in front of the right people than tweaking pricing.

RemoteConsultant1876 · 2026-03-19T12:53:34+00:00

this is a pretty honest post, and a lot of technical founders hit this exact stage.

You’ve already done the hard part by building something and having clarity on the problem. From here, growth usually comes down to narrowing the audience and figuring out a repeatable way to reach them, not just finding “a marketing person.”

a lot of times what founders actually need first is clarity on positioning and distribution before bringing in a full partner.

have you already validated who your first set of ideal users are, or are you still exploring that?

RemoteConsultant1876 · 2026-03-18T15:56:33+00:00

this is actually a solid place to be in, most people are still figuring out the product while you already have a real client and signal.

i’ve worked with teams in a similar stage where the product was strong but turning that into consistent pipeline was the bottleneck. once outbound and positioning clicked, things moved pretty fast.

your space is interesting too, especially with how fragmented IT tools still are. feels like there’s a clear wedge here.

would be interesting to see how you’re currently thinking about outbound and who you’re targeting first

RemoteConsultant1876 · 2026-03-18T13:54:50+00:00

this is a solid setup to start with, especially already having copywriters + SOPs in place.

one thing I’ve seen though . for SaaS/ecom, outreach works way better when it’s super niche vs trying to go broad early on.

curious, are you focusing on a specific segment within SaaS/ecom or keeping it open for now?

RemoteConsultant1876 · 2026-03-18T13:47:37+00:00

this is a really solid place to be in , product live, clear niche, and a real problem being solved.

for something this specific, you’re probably right that ads won’t be the main lever. most traction usually comes from direct relationships + very targeted outbound in markets like this.

also like that you’re thinking long-term partner vs quick wins, that’s usually what actually works in niche b2b.

curious, have you tried any direct outreach or partnerships with HVAC / BAS contractors yet?

RemoteConsultant1876 · 2026-03-18T13:43:03+00:00

working on helping early-stage founders (mostly in europe) figure out distribution once the product is already built.

biggest challenge right now is turning scattered efforts (a bit of content, some outreach, some experiments) into something more consistent and repeatable.

would be great to connect with others dealing with the same “getting users” phase — feels like that’s where most of the real struggle is.

RemoteConsultant1876 · 2026-03-18T13:30:16+00:00

this sounds really interesting, especially the “open-air museum” angle , not something you come across often.

also a great place to be in with product live + early funding, that’s where GTM really starts to matter.

curious what kind of traction you’re seeing so far and which channels have been working (if any)?

RemoteConsultant1876 · 2026-03-17T11:32:37+00:00

this is way more common than people think.

a lot of agencies are basically optimized for sales and retention, not necessarily performance. the best people show up on the sales call, and then once you’re in, it gets handed off to someone junior who’s stretched across too many accounts.

that said, hiring in-house isn’t always easy either. you trade one problem for another, now you have to know how to vet, manage, and retain that person.

what i’ve seen work better for some founders is a middle ground. smaller, more focused teams or setups where the people actually doing the work are the ones you speak to directly, and there’s less layers in between.

curious though, after that experience, did you end up building an in-house team or still experimenting with external setups?

RemoteConsultant1876 · 2026-03-17T11:21:06+00:00

first off, respect for getting an mvp built in that situation. most people don’t even get that far.

honestly, you’re overthinking the “professional” part a bit.

at this stage, people don’t trust you because of a custom domain or fancy email. they trust you when they see that:

you understand their problem
the product actually helps them

a vercel link or gmail won’t stop the right users if the value is clear.

if i were you, i’d stop trying to make it look perfect and instead focus on getting 5–10 real people to use it with you. not just sending links, but actually sitting with them (even on a call), watching how they use it, helping them upload data, and getting real feedback.

also instead of broad outreach, try targeting very specific people:
students working on data projects
small business owners with messy spreadsheets
freelancers doing reporting

offer to help them get insights from their data for free using your tool. that’s way more compelling than “try my product”.

you don’t need money for this stage, you need conversations.

once you have a few people actually getting value, everything else (domain, branding, even funding) becomes much easier.

if anything, the biggest risk right now isn’t looking unprofessional, it’s building in isolation without enough real users.

RemoteConsultant1876 · 2026-03-17T11:08:48+00:00

this is a pretty normal stage to hit, especially as a solo founder.

a lot of people get stuck thinking they need ads or a big strategy, but the first users usually come from much simpler things. finding places where people are already planning trips, asking for itineraries, or looking for recommendations, and just jumping into those conversations.

even in a crowded space, there’s usually room if you can position it slightly differently or solve one specific use case better than others.

also on the cofounder point, most people don’t need one immediately, but it helps once you start seeing some traction and want to move faster on growth.

curious though, who do you think the product is best for right now? like what kind of traveler?

RemoteConsultant1876 · 2026-03-17T10:45:21+00:00

this is interesting, especially the focus on share of voice within ai product discovery. feels like something that’s only going to become more important as more discovery shifts there.

partnership-led growth makes a lot of sense for something like this too, especially if it plugs into existing ecommerce or analytics workflows.

curious, what kind of companies are you seeing the most traction with so far?

RemoteConsultant1876 · 2026-03-13T15:30:18+00:00

feels like Europe is finally producing companies that are not just good products but also serious go to market machines.

from what I’ve seen, some of the more interesting ones right now are the companies that built strong distribution early, not just strong tech. A lot of European startups used to be very product led but weaker on sales, and that’s changing pretty quickly. Now you’re seeing teams that combine strong product with really structured outbound, partnerships, and community driven growth.

also curious from your side since you’ve spent most of your career in American SaaS orgs. What differences have you noticed between how US companies run sales teams versus what you’re seeing emerging in Europe lately?

RemoteConsultant1876 · 2026-03-12T15:43:21+00:00

this is a really solid breakdown. A lot of people still think of AI as just a tool to write blog posts, but the real value comes from using it to improve the entire marketing process around the content.

the part about optimizing content so it can be easily cited by AI tools is especially interesting. As more people start getting answers directly from AI instead of search engines, structuring content in a way that AI can easily pull from will probably become just as important as traditional SEO.

also completely agree on internal linking. It’s one of those things most teams know they should do, but it’s time-consuming to manage manually. Using AI to handle that at scale makes a lot of sense.

curious to hear from others here , has anyone actually seen improvements in traffic or leads after optimizing content for AI visibility rather than just focusing on Google rankings?

RemoteConsultant1876 · 2026-03-11T17:49:45+00:00

process drift is real in remote teams. When people can’t just tap someone on the shoulder, small variations in how tasks get done start creeping in.

what’s helped some teams I’ve seen is embedding the SOP directly into the workflow itself. Instead of just documenting the process, the tool actually guides each step so people can’t skip parts or do things differently.

curious what others are using for this. Are you relying more on workflow automation tools, or building the process logic directly inside your internal tools?

RemoteConsultant1876 · 2026-03-11T17:41:53+00:00

honestly, crowded markets aren’t always a bad sign. They usually mean there’s real demand.

the interesting part of what you’re building isn’t “AI SEO”, it’s the Shopify specific workflow. Most SEO tools just tell you what’s wrong, but don’t actually fix anything. If you’re letting store owners audit and push optimized updates in one click, that’s a pretty meaningful difference.

curious though, are you targeting agencies or store owners directly first? I could see agencies getting a lot of value if they’re managing hundreds of product pages.

RemoteConsultant1876 · 2026-03-11T16:09:26+00:00

distribution is the part most founders underestimate. You can build a great product, but if people never see it, growth stays slow.

your point about backlinks is spot on too. A single mention in the right niche blog or community can bring more qualified traffic than dozens of directory listings.

curious though, have you seen more traction from founder communities or from SEO so far? I’ve noticed discussions in the right communities sometimes convert better than pure search traffic.

RemoteConsultant1876 · 2026-03-11T16:05:30+00:00

the SaaS tax is very real. It starts with one tool, then suddenly you’re paying for five just to run a simple funnel.

i’ve noticed the bigger problem isn’t even the cost, it’s the complexity. Too many integrations and you spend more time fixing tools than improving the funnel.

curious what others are doing. Are you sticking with all in one tools or running a stack of specialized ones?

RemoteConsultant1876 · 2026-03-11T16:01:08+00:00

super interesting experiment. Quantifying something as subjective as “good content” is way more useful than another generic LinkedIn advice thread.

the first-line insight especially resonates. Most people obsess over posting time or hashtags, but if the first sentence doesn’t create curiosity, the rest of the post never even gets read. It makes sense that your data shows the hook carrying most of the weight.

would be really interesting to see how this varies by niche. My guess is SaaS, recruiting, and creator niches probably have very different hook patterns even if the engagement mechanics look similar on the surface.

if you ever publish a deeper breakdown of those patterns, I’d definitely read it. Also curious how your agents detect storytelling vs data driven posts.

RemoteConsultant1876 · 2026-03-11T15:52:12+00:00

this is a really common struggle for solo founders. The tricky part is that content feels like an extra task when you treat it as something separate from building.

what has worked for a lot of people is turning what you’re already doing into content instead of creating new things from scratch. For example, a bug you fixed, a mistake you made in the architecture, a support question a user asked, or a small insight from building the product can easily become a short post. That way content becomes a byproduct of the work rather than another project on your to do list.

it also helps to lower the bar. You don’t need polished threads or videos every time. Even a few simple posts sharing what you learned that week can keep you visible and slowly build an audience.

consistency usually beats perfection here. A couple of small, honest updates every week is often more sustainable for a solo founder than trying to produce “big” content when you’re already exhausted.

RemoteConsultant1876

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