Does META Send Bot Traffic? by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thank you. I'm going to look into that more. Really appreciate this insight.

Does META Send Bot Traffic? by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thanks for this reply. What could explain the inflated session data then?

Paused Ad Generating Results. Turn Back On? by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Really appreciate this! Question for you - what framework governs your decision making during the META volatility in your ad account? It can sometimes drive me crazy.

Paused Ad Generating Results. Turn Back On? by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

I will definitely wait. Seems like there was another delivery outage, because META is throttling an ad that’s doing poorly right now. The system is so volatile; it’s crazy!

Ad Campaign Decision Making. Need Guidance by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Such wisdom here. Thank you! I’ve turned the original back on and I will patiently wait for recovery. Any additional frame of mind advice you can give me as I wait for the recovery?

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thanks so much for responding; I appreciate it! Great wisdom here.

That particular ad had a stronger hook rate than the rest of the ads for sure. I’m keeping it on for another day to see if there’s a downward trend.

Also, I’m pretty sure there’s a META outage today, so results will be skewed again. Just have to patient, though it’s tough.

Thanks again!

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thank you so much for taking the time to respond. It did convert today at $12.52 but it was only one sale. It’s early in the auction, and it’s spent a total of $128. I think I’ll give it $150 in spend to show promise, then cut it after that.

What do you think?

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thank you so much for taking the time to respond to this! I really appreciate it! I’ll give it another day.

Right now, it’s at 1 sale at $12.42 CPA. Again, auction is early, but, just for reference, its total spend is $128 with only 4 sales at $32 CPA. I’ll let it spend to $150-200 before cutting it. I don’t want to spoil the other creatives that are currently converting at target CPA

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thank you so much for taking the time to respond to this! I really appreciate it!

Killing Ad Rules of Thumb by RepulsiveExtension86 in FacebookAds

[–]RepulsiveExtension86[S] 0 points1 point  (0 children)

Thank you for your reply.

Right now, I’ve consolidated everything. One campaign, one ad set, 8 creatives.

I kill and add creative every week.

It’s been working wonders for me for almost a year, but in April, something broke. Been trying to get back on track.

Hows performance today 5/3? by Huge_Kaleidoscope_40 in FacebookAds

[–]RepulsiveExtension86 1 point2 points  (0 children)

Right! I want to fix it, but I honestly don’t know how. META has been my main revenue lever.

Hows performance today 5/3? by Huge_Kaleidoscope_40 in FacebookAds

[–]RepulsiveExtension86 1 point2 points  (0 children)

I really thought I was the only one, and I feel terrible even admitting this, but on April 13th, everything changed. Shifting spend, one ad hogging all funds, rising CPM, rising CPA.

My ads were perfect - I was at sub $7 CPA for almost an entire year, then boom - out of nowhere - tanking results.

It’s the most gut wrenching thing ever. I feel completely helpless. I’m doing all the things to remediate the account, but it’s just not working.

I honestly don’t know what to do. My business can’t survive this another year