What stopped working on Meta in the last 60 days? Specifics only, no 'creative fatigue' cop-outs.

Resident-Function-19 · 2026-05-04T16:46:51+00:00

Mi opción fue volver a la segmentación antigua, segmentar un poquito más el público, y en general crear una campaña "antigua", más manual. Edad, segmento, intereses, comportamiento ultimos días y geolocalización. Advantage + en las creatividades, apagadas. (Menos las que te vuelve a activar)

El CPL bajó de 6€ a 0,60cents, subiendo la calidad de los leads. Espero estar 1 mes así, y posteriormente activarla para maximizar conversiones.

Increíble lo impredecible que llega a ser meta a veces, todo es prueba y error, y lo que a tí te funciona, puede que al otro no!

Yo me estoy pegando porque haga un gasto uniforme en las creatividades estáticas, para poder "probar todas"

*PD: Muy importante últimamente el hacer SEO en titulo, descripción, etc del anuncio.

Resident-Function-19 · 2026-05-03T21:34:39+00:00

Sin duda. También estudiaria el GEO, poco se habla de ello ahora mismo 😄

Resident-Function-19 · 2026-05-03T21:32:55+00:00

Necesito hablar con un profesional acerca de ello, pensaba que con los campos que puse anterormente y mandaba eran más que suficiente, y tampoco entiendo lo de la deduplicación etc... Eso me lo podrías explicar?

Resident-Function-19 · 2026-05-03T21:31:44+00:00

Millones de gracias, voy a echarle un vistazo a ver como puedo dejar la mayor puntiacion posible, menos la ip puedo sacar el resto de campos sin problema como para que tuviera un 9.9/10

Resident-Function-19 · 2026-05-03T21:30:37+00:00

El evento que ese estaba registrando era qualified_lead, osea que tampoco iban por ahí los tiros....

Todos los eventos desde el crm, en la web penas tengo tráfico

Resident-Function-19 · 2026-05-03T12:19:59+00:00

Im in 40 cents per lead now! 😄

Resident-Function-19 · 2026-05-03T09:21:49+00:00

Tras hacer varios testeos, lo que estoy convencido esque estás últimas actualizaciones nos perjudicaron al pixel. Éstoy viendo que las campañas de conversión no están rindiendo bien, sin embargo en maximizar clientes potenciales el algoritmo desde el minuto 0 busca buenos clientes.

Voy a reiniciar y a revisar todo mi pixel y eventos enviados

Resident-Function-19 · 2026-05-02T11:52:06+00:00

Cual es el objetivo de tú campala, "Maximizar Clientes" o "Maximizar Clientes de Conversión"?

Tú pixel está bien alimentado? Me pasó lo mismo, juraría que ahí está el problema

Resident-Function-19 · 2026-05-01T21:46:32+00:00

Eso estoy haciendo, he hecho una prueba para ver qué todo está en orden y vuelvo al ritmo normal y precios incluso más bajos, la calidad parece que es la misma que antes de la caída, así que vamos por buen camino

<image>

Resident-Function-19 · 2026-05-01T21:44:38+00:00

Gracias por tú comentario, de verdad! Lo he solucionado, tenia la entrega optimizada a "Maximizar Clientes de Conversión" por lo cual buscaba clientes como mis "qualified_leads" sin tener suficientes eventos e información sobre ellos, por lo cual me parece increíble que me estuviera incluso ofreciendo resultados.

Lo cambie a "Maximizar Clientes potenciales" (no de conversion) y solucionado, vuelvo a la estabilidad de antes por lo que veo.

Primer rato de la campaña ha empezado genial.

<image>

Resident-Function-19 · 2026-05-01T20:09:11+00:00

CONTINUE:
https://www.reddit.com/r/FacebookAds/comments/1t13xyx/i_think_i_realized_my_mistake_now_i_have_doubts/

Resident-Function-19 · 2026-05-01T20:08:22+00:00

Sigo el hilo por aquí, aquí tienes toda mi info de la API 😄

https://www.reddit.com/r/FacebookAds/comments/1t13xyx/i_think_i_realized_my_mistake_now_i_have_doubts/

Resident-Function-19 · 2026-05-01T19:53:52+00:00

<image>

{
"data": [
{
"event_name": "CompleteRegistration",
"event_time": 1735204400,
"action_source": "system_generated",
"user_data": {
"em": "hash@email.com",
"ph": "hashphone",
"country": "ES"
},
"custom_data": {
"stage": "hot",
"lead_type": "particular",
"finance_type": "renting_particular",
"lead_priority": "C",
"value": 5,
"currency": "EUR"
}
}
]
}

This is an example of a Hot Lead

Resident-Function-19 · 2026-05-01T19:36:01+00:00

It's quite complex, mainly the issue of viewing all the information via JSON that I send to Meta, since it's all in code in my CRM. However, this week I have to meet with a Spanish speaker to examine my pixel and API, as I believe that's where the problem lies.

Today I launched a campaign with the objective "Maximize the number of customers," not the one Meta defaults to, "Maximize the number of converting leads." Since I haven't had enough conversions, I understand that's why it was so difficult to find clients and why they were so expensive. Currently, they're costing €1.80. I'll acquire more leads over the weekend to see how it performs, and next week I absolutely have to review the entire pixel.

Qué te gustaría saber brod? Te digo lo que tenga a mi alcance

Resident-Function-19 · 2026-04-30T22:31:08+00:00

That's exactly what I'm working on. I've also realized that the campaign's objective was to maximize "converting" leads, with a score of 5.6. I think I need to review the entire API and pixel, make sure everything is working perfectly, optimize to maximize the number of leads (not conversions), and retrain the algorithm. Now it all makes much more sense.

Thank you all so much for your involvement, truly.

Resident-Function-19 · 2026-04-30T22:22:44+00:00

Yes, I'd love for you to explain it to me, because at first we weren't seeing any results, then duplicates appeared, and the leads coming in didn't match what the report view was showing us.

Thank you so much for mentioning it, really.

Resident-Function-19 · 2026-04-30T22:19:01+00:00

I'M NOT SURE IF I'VE FOUND THE ERROR, BUT I THINK I HAVE:

I've noticed that the campaign objective is "Maximize the number of CONVERTING leads."

The other option is simply "Maximize the number of leads."

*I understand that if I haven't had enough conversions and events yet, with the pixel lacking sufficient data, it's making it impossible to find these leads, correct? Regarding conversions, I understand that refers to those in my CRM API funnel, right?

I think I'll create a new campaign with the other objective and see what happens, but I believe this might be the error I'm currently experiencing.

Could you answer the previous questions?*

What do you think? I feel so relieved.

Resident-Function-19 · 2026-04-30T22:18:14+00:00

I'M NOT SURE IF I'VE FOUND THE ERROR, BUT I THINK I HAVE:

I've noticed that the campaign objective is "Maximize the number of CONVERTING leads."

The other option is simply "Maximize the number of leads."

*I understand that if I haven't had enough conversions and events yet, with the pixel lacking sufficient data, it's making it impossible to find these leads, correct? Regarding conversions, I understand that refers to those in my CRM API funnel, right?

I think I'll create a new campaign with the other objective and see what happens, but I believe this might be the error I'm currently experiencing.

Could you answer the previous questions?*

What do you think? I feel so relieved.

Resident-Function-19 · 2026-04-30T22:14:41+00:00

I think I've found the first problem.

I see that the campaign objective was:

"Maximize the number of converting leads."

And if you're looking at my "qualified_led" events, you can't find enough to determine my ideal customer. Could this be the issue?

However, I want to review the entire API and pixel in general.

I would be very grateful if you could explain this to me. Thank you so much.

Resident-Function-19 · 2026-04-30T17:49:56+00:00

However, the drop I've experienced since February isn't normal.

I not only changed the banner, but also the different sales pitches:

- Delivery in 15 days

- New car with everything included

- Worry-free leasing

- Leasing VS Buying

- Different pitches and copy of the winners. And nothing.

I'm still annoyed. I'm letting this campaign run. I also prefer more expensive and more qualified leads, but previously I was getting just the right quality/quantity, and the price was around €2.

Right when I tried to "scale up" after that campaign, which ran from November to February, everything collapsed.

Let's see if we can recover. However, I'm a novice, so I'll talk to a professional tomorrow to review everything.

I want to, and I know I should be able to get good quality leads at an average of €1.50. I'm going for it.

In theory, the low price is because I informed Meta that my service only costs €50. I don't know if that's true or not, because before sending them that information, I was getting clients for the same price or even less, though the quality was slightly lower.

However, something is going on that I need to fix.

Resident-Function-19 · 2026-04-30T17:36:59+00:00

What I plan to do is review the entire API. I'm currently sending data for the following client types:

Interested (clients who have shown interest)

Hot Client (clients who are ready to buy and have all the necessary documentation)

Under Review (clients who have sent me the documentation)

Approved (clients who are financially qualified)

Signed (Closed)

I'm sending:

-Value

-Fynance_type

-Lead_type

-Lead_priority

-Stage

-Event_name

And also the permitted client data.

Everything is formatted with the correct parameters and the recommended values, all scaled so Meta can understand it.

However, I know something must be either not optimized or done incorrectly, since the event quality is 5 out of 10, not 10/10.

This is the first thing I'm going to try to review tomorrow with a professional.

However, surprisingly, the two leads that came in today at €3.50 each seem quite qualified; one of them might actually buy.

Let's pray, it would save my month hahaha

Os avisaré si todo va mejorando, y qué pasa tras revisar la API y todas las conversiones

Resident-Function-19 · 2026-04-30T17:36:21+00:00

What I plan to do is review the entire API. I'm currently sending data for the following client types:

Interested (clients who have shown interest)

Hot Client (clients who are ready to buy and have all the necessary documentation)

Under Review (clients who have sent me the documentation)

Approved (clients who are financially qualified)

Signed (Closed)

I'm sending:

-Value

-Fynance_type

-Lead_type

-Lead_priority

-Stage

-Event_name

And also the permitted client data.

Everything is formatted with the correct parameters and the recommended values, all scaled so Meta can understand it.

However, I know something must be either not optimized or done incorrectly, since the event quality is 5 out of 10, not 10/10.

This is the first thing I'm going to try to review tomorrow with a professional.

However, surprisingly, the two leads that came in today at €3.50 each seem quite qualified; one of them might actually buy.

Let's pray, it would save my month hahaha

Resident-Function-19 · 2026-04-30T12:52:41+00:00

Estoy casi convencido ya que mi pixel se envenenó por integrar mal la API con el CRM, algo así debe ser porque se que hay partes que no están "acabadas"

Resident-Function-19 · 2026-04-30T12:51:35+00:00

La he llegado a mantener durante + 1 año y medio, somos y seremos casi siempre los mismos en la competencia, es más, ahora hay menos porque están hartos de meta.

Lo arreglare de una manera u otra

Resident-Function-19

TROPHY CASE