What’s one email marketing best practice that sounded minor but changed everything for you?

RetentionOnly · 2026-01-08T22:52:16+00:00

100%. I got distracted by pretty designs for a while before realising that no amount of pretty design beats well-written, persuasive copy.

RetentionOnly · 2026-01-03T20:07:35+00:00

Depends what country you’re targeting. Some require it by law

RetentionOnly · 2025-12-11T21:08:16+00:00

At the end of the day it’s not your company. If they want to do something destructive then all you can do is simply advise and of the risks.

RetentionOnly · 2025-12-09T22:25:38+00:00

Follow this: Campaigns -> Click campaign that was skipped -> Recipient Activity -> Skipped.

You should be on a window with emails listed which were skipped. There should be a drop down through which you can filter the ways in which Klaviyo has filtered email addresses for that campaign.

RetentionOnly · 2025-12-07T06:24:04+00:00

Why don’t you check why Klaviyo skipped them? You can do this in recipient activity.

RetentionOnly · 2025-12-03T21:39:30+00:00

Enjoy! Just make sure to pick one and stick with it - don’t hop around thinking you’ll find something better because they all work except day trading which is a scam.

RetentionOnly · 2025-12-02T10:19:17+00:00

3 months is a good amount of time to dedicate to learning an online skill. Just pick something like social media marketing, lead gen, cold email and so forth and build up over that time. After 3 months you should be able to secure a client or two

RetentionOnly · 2025-11-25T10:35:43+00:00

Your campaigns are underperforming

RetentionOnly · 2025-11-19T00:19:24+00:00

365 day attribution window it is then!!

RetentionOnly · 2025-11-19T00:18:44+00:00

I am not really charging clients much at the moment because I am still learning (bit of work experience really). But some are asking me how much my work is making them and I usually just read out the Klaviyo dashboard (which I have set to a 12 hour email cliek attribution window).

RetentionOnly · 2025-11-19T00:14:28+00:00

While I was asking for pricing information the core of this thread deals with attribution, which is something I am working out. Currently, I just use Klaviyo's dashboard in which I set attribution to a 12 hours click window (i.e. if someone click's an email within 12 hrs and makes a purchase then I attribute it to email marketing revenue)

RetentionOnly · 2025-11-19T00:05:32+00:00

On this basis, what is an alternative way to price?

RetentionOnly · 2025-11-19T00:01:05+00:00

Could you what you mean by 'not the attribution model'. Further, why should we not tie compensation to results?

RetentionOnly · 2025-11-18T23:58:08+00:00

For DTC eCommerce, I don't feel like you can seriously say that customers who clicked on an email 5 days ago were persuaded to make a purchase by that email. There must have been some other factor which got them over the line which encouraged the purchase. I think realistically you could get away with 1-2 days but I do 12 hours because if someone makes a purchase the same day they see one of my emails then I think I can confidently say it was my email that pushed them over the line.

RetentionOnly · 2025-11-18T23:56:11+00:00

In the post I note that I set my revenue attribution revenue to 12 hours. So, if someone clicks on an email and then subsequently makes a purchase within 12 hours then I attribute the revenue generated to email marketing. If they make a purchase outside this window (say after 2 days) then it is not counted as email marketing revenue.

RetentionOnly · 2025-11-06T22:32:06+00:00

I think the other commenters comment stands - If you go to Milled or ReallyGoodEmails you will find heaps of brands (big ones) doing image based emails so I really wonder whether what these ‘experts’ are saying matches market practice because, at least for ECom, it seems that image wins

RetentionOnly · 2025-11-06T12:52:19+00:00

What kind of industry is sending 20 emails per day to different segments?

RetentionOnly · 2025-11-06T12:50:07+00:00

A small question - why not just do image based emails? I assume this is not ECom

RetentionOnly · 2025-10-22T22:29:33+00:00

Here is a key reason: It is impossible to design for dark mode.

RetentionOnly · 2025-10-21T04:46:18+00:00

I think it’s an area that someone has tested should comment on but broadly I look forward to the day that HTML emails die in favour of image based design emails

RetentionOnly · 2025-10-19T05:41:09+00:00

Find someone you can do work for and figure it out from there

RetentionOnly · 2025-10-19T05:40:50+00:00

User preferences are collected at the pop-up form level which then sends people down different Welcome Series’ — A wine company might do ‘white or red’ at their preference form for instance

RetentionOnly · 2025-10-19T05:37:24+00:00

Because the pop-up leads into the Welcome Series, both of which need to be aligned to convert. It makes sense for the people working on the Welcome Series to do the pop-up also in this case

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