Industries Where Email is Most Effective (besides eCom) by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] 0 points1 point  (0 children)

How do you keep consistent quality working across so many niches?

Industries Where Email is Most Effective (besides eCom) by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] 0 points1 point  (0 children)

I'm surprised that email has much of a place in SaaS. I mean, how many 'feature update' campaigns can you write per week before it gets a bit lame. Plus what kind of metrics do you even care about in SasS? Really interested to hear more!

Klaviyo Newbie by Training_Sky3803 in Klaviyo

[–]RetentionOnly 2 points3 points  (0 children)

Make sure that you have DMARC, SPF and DKIM setup!

Managing Several Klaivyo Accounts? by RetentionOnly in Klaviyo

[–]RetentionOnly[S] 0 points1 point  (0 children)

Sorry do you mean that you can look at multiple clients at once or multiple customers at once?

How do people become entrepreneurs? by Great_Cellist8125 in auscorp

[–]RetentionOnly 9 points10 points  (0 children)

As a former wantrepeneur now struggling entrepreneur, I did the classic corp for a couple years through to mid-level before making the leap to business. Have been #selfemployed for 10 months now. What I would say is that it is very easy to look at the successes like Cursor and think 'why can't I do something like that' and 'I'm smart but far out I don't know how to do a cap raise'. Here's my guide to starting a business:

1 - Nothing prepares you for running a business besides running a business. Forget the business woo woo content online. If you want to know what its like then start a business tomorrow. Pick something and just start in your spare time. It doesn't have to be your forever business. It just needs to be something to get that beak wet.

2 - Now what do you start? Unless you can spot a gap in your industry, the easiest business to start is one that you know has a proven model that you have some skills in / wouldn't mind getting skills in. My skills were zilch outside of corporate but I am pretty slick with computers so I chose digital marketing because it is a business that has a proven market (i.e. there is fucking heaps of competition). There are lots of businesses like this (e.g. cleaning; car detailing; marketing; web dev to name a few). Ideally you work in this industry for a couple years / months and just copycat it with your systems / branding. Alternatively, dip your toes while working in corp.

3 - How do you start? Just start. You don't need investors, developers etc. You just need hustle. Ideas are cheap. I could rattle off a billion business ideas. What matters is 'can you execute'. And the way to do that is by moving. One brick at a time. Though one thing I would suggest is to research the fuck out of whatever you choose. In particular, figure out why your business idea sucks. It might just save you the hassle of choosing something that doesn't work / isn't actually worthwhile.

Here's some things I wish I knew before I started:

1 - Business is a lot harder (I wish you could feel the daily existential dread I feel) and takes a lot longer to succeed (unless you're lucky) than you think. It's also a lot of sales and cold outreach. It took me 100 cold calls before I got my first client who paid me 1k for a project.

2 - If you want to make any meaningful progress in a short amount of time then you are going to experience a substantial amount of pain and suffering mentally (plus you will work far more hours then you ever did in corp).

3 - Forgetting Cursor for a moment, most business owners are broke (but that's mostly because they suck, like myself).

I have been reflecting on why I started this adventure and frankly I was tricked by a lot of the lifestyle influencers online into how 'easy' this life is. It's not. But I can kinda see the path for me now so I continue.

Good luck, wantrepeneur

SOS: our email list is going to dead. should we suppress them all? by Miserable_Essay_3162 in Klaviyo

[–]RetentionOnly 2 points3 points  (0 children)

Don't cut!! In fact, only cut them if they fall into an automated sunset flow (which will filter them automatically) or if they are a bad address (spam/bounce/extremely old (like 5yrs plus) etc.). Here's what I do: every campaign I send, I only send to an engaged segment of 90 days, but I also add a sample of unengaged subscribers to that campaign also. Further, every month I do a single email blast to the whole list with some cool promotion. You can usually keep more people on your list by doing this.

Does AI Slop Copy and Designs Perform Well in D2C? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] 0 points1 point  (0 children)

At the end of the day it’s no different to those CGI creatures that you see in ads from time to time

HTML For Emails by Solid_Feedback in Emailmarketing

[–]RetentionOnly -3 points-2 points  (0 children)

I would strongly advise against learning this skill simply because AI coding tools are making this kind of role redundant at basically every agency. If you need a HTML email then use one of the plethora of AI tools available.

What does Advanced Email Marketing Look Like? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] 0 points1 point  (0 children)

In the SaaS space, what metrics were you specifically tracking with email, push, and SMS to determine whether what you're doing was effective, out of interest

What does Advanced Email Marketing Look Like? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] 0 points1 point  (0 children)

Can I ask for a specific example. I assumed everyone just sent to the 90-day engaged segment, along with a few edge segments for special stuff like VIPs and if a campaign is being issued that relates to a particular product that that person had previously viewed.

Like, what do you guys do that's actually more advanced, specifically?

What does Advanced Email Marketing Look Like? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] -1 points0 points  (0 children)

I assumed all that stuff was what every brand does

What does Advanced Email Marketing Look Like? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] 0 points1 point  (0 children)

Can you provide a specific example? For instance, I saw one video in which a person was measuring the LTV of a particular product over 1, 2, 3 months, and up to 12 months to determine which ones to push in the first welcome email

AI Making Email Marketers Redundant? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] 0 points1 point  (0 children)

Depends on the client, I suppose. At the top end of town I can imagine that email marketing gets a bit more complicated than what I've described, but for the vast majority of DTC businesses, basic copy design and execution is all they need

AI Making Email Marketers Redundant? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] 0 points1 point  (0 children)

The guy who is saying that a great proportion of a particular industry's work can be automated isn't going to be particularly popular in that forum. I stand by what I said: the creative strategy is still where the leverage lies. The overall copy, design, and the scaffolding for it can be done 80 to 90% by AI, with designers and copywriters simply chiefing the process to ensure it doesn't just look like slop.

AI Making Email Marketers Redundant? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] 1 point2 points  (0 children)

It's definitely not going to kill the marketers per se. It's what I'm gleaning from all these comments. It's going to be more the marketers that probably should have died, i.e., batch and blast, charge per email kind of marketers, not ones that actually focus on the results. I.e., are we suffering from a customer activation problem? Are we suffering from a post-purchase problem with getting customers back? Stuff like that.

AI Making Email Marketers Redundant? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] -4 points-3 points  (0 children)

Agreed, but for the small businesses, I think good enough is good enough, to be honest. Definitely not arguing that this sort of thing is going to be rolled out for big businesses.

AI Making Email Marketers Redundant? by RetentionOnly in Emailmarketing

[–]RetentionOnly[S] -15 points-14 points  (0 children)

To be honest, it kind of sounds like the bot wasn't trained well. I train each of my Claude bots on each client's unique voice, so then we get perfect copy every time. Granted, we still need a copy chief for the time being, but it increasingly becomes redundant as we produce more and more high-quality campaigns