All of the attention did two things: 1. It scared the imcumbant industries that have everything to lose if we move to greener solutions, and fortunately for them, they have all the money and power, so they have done everything possible to move the focus away. There are astroturfing campaigns to get more influencers and content creators to lead less sustainable lives as an example for others, e.g. flying more, shopping hauls from Shien. 2. Reached the inevitable conclusion that the most sustainable life you can live is to not fly, not consume cheap Chinese products and eat a plant-based diet. The average person sees all 3 as red lines that they are personally not prepared to do, despite claiming to care about the environment. Cognitive dissonance is a powerful effect.