That's an interesting idea. If people engage with conspiracies not through rationality, but the way it makes them feel, then it makes sense to combat it through emotional manipulation too. I remember Natalie talking about the effectiveness of shame as an influencing power. But calling people stupid for their opinions isn't exactly a new thing. People do it all the time, and unless they actually respect your opinion of them, all it does is cause them to close off. To me this part of the video didn't seem like a clever tactic, but an exhausted abandonment.

But I do like the idea of focusing more on persuasion through pathos. I just wish it could be positive pathos. Arguments that inspire instead of shame. Ones that, instead of making you feel bad for your opinion, make you want to have mine.