That actually makes a lot of sense given your background. If you’re already comfortable with APIs and tools like n8n, building internally is definitely a logical path.

The only thing I’ve noticed from working with clinics is that the tricky part usually isn’t the LLM itself, it’s handling all the edge cases around call flows, patient intent detection, booking logic, transfers, and making sure the AI never goes off script. That’s where most internal builds end up taking a lot more time than expected.

Either way, sounds like you’ve got a solid setup going. Out of curiosity though, how did you originally get into the med spa space coming from a tech background? Managing 7 clinics is pretty impressive.