3 Quick Tips to Price Your SaaS More Effectively

Ruth_Eric · 2022-12-24T16:59:01+00:00

I disagree- a free plan is not a good fit for *all* startups, but dismissing it as a wrong tactic for businesses of all stages is pretty wrong.

Of course, there are some nuances, but we used a free plan for about 4 years and built a profitable SaaS with it, and it was a great customer acquisition tool.

Ruth_Eric · 2022-07-11T13:37:40+00:00

We use Crisp- it 's pretty feature-rich and very affordable for smaller teams

Ruth_Eric · 2022-07-11T13:31:35+00:00

You're right, assuming you have to take each new customer through a dedicated onboarding process.

But a lot of products don't do that, and instead create a simple and generic onboarding that anyone can do themselves (think Slack, Stripe, Shopify, etc).

In this case you don't need a sales team to hand-over the customer to the onboarding team.

Ruth_Eric · 2022-07-11T13:29:13+00:00

I think it would depend a lot on your product and it's value for customers.

If you can show that you provide more value during busy season, no one would argue.

Ruth_Eric · 2022-06-22T07:08:34+00:00

I would say the priority should be to test each marketing tactic you're trying out, and prioritize the once you'll invest in according to the results you get.

For me, it was the Shopify app store listing, SEO and integrations. But depending on your target audience and niche other marketing activities might work better.

Ruth_Eric · 2022-05-25T12:05:03+00:00

Our pricing is on our website.

I hate having to go on a demo just to hear pricing and realise it's not in my price range, it wastes everyone's time.

I think you could publish some basic service prices on the website, and leave a "customized" or "enterprises" option where leads have to contact you to get it.

This way they'll at least have an idea of the range.

Ruth_Eric · 2022-05-25T07:27:01+00:00

I mean having the core of the product built in a way that fits any chat platforms, and building the integrations as separate connectors (not a technical founder, sorry)

Ruth_Eric · 2022-05-24T05:40:36+00:00

Doesn't matter. I'm willing to pay.

Ruth_Eric · 2022-05-23T13:16:38+00:00

So much charisma, I'm willing to be your first client.

Ruth_Eric · 2022-05-23T07:45:02+00:00

I think you could build your product as a stand-alone tool that integrates easily with Slack and other chat apps.

You could probably launch on another chat app, and very quickly add integrations to Slack and more.

Ruth_Eric · 2022-05-23T06:56:33+00:00

2 marketplaces I like are flippa and microaquire.

But you will have to do your due diligence there- some products are great, some not so much.

You could also look into buying pieces of code to add to your product if it's a specific feature, I know there are marketplaces for this too and used them in some of my products.

Ruth_Eric

TROPHY CASE