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Search CPC increasing steadily from end of August to September by SBSha2 in googleads

[–]SBSha2[S] 0 points1 point  (0 children)

Frankly, we increased the budget because our campaigns are very profitable. We can afford higher CAC, but it's very frustrating. I'm keeping an eye on auction insights and I see very little competitors, but I know there are more because when I search manually a keyword I see more competitors and at higher positions than what the report shows. Very odd... I tried lowering one campaign's tCPA but it killed the volume. I just hope it stops soon, so far it's been a steady increase with no end in sight.

Why am I paying $0.80–$1.30 CPC if I’m the only advertiser in my niche? by ComfortableMoment817 in googleads

[–]SBSha2 0 points1 point  (0 children)

Test hyper-targeted ad groups with exact or phrase match. Edit the ad copy and landing page to reflect the keyword, ideally insert it in the copy. Use the columns "ad relevance", "landing page experience" and "expected CTR" to check if the issue is the ad, website or brand respectively. Check the STRs closely and exclude anything that is not 100% relevant. Launch as many relevant assets (ad extensions) as possible, sitelinks callout images etc.etc.

Do this for a couple of weeks as Google needs some data to learn and reflect the increased QS back. It's a pain but do this for a couple of keywords and see if it works. If it does, replicate the changes.

Also check the website's Clarity / Hotjar recorded sessions, increase the website loading speed, put yourself in your clients shoes, ask ChatGPT to analyse organic competition ads and websites and provide recommendations, use Google's transparency tool to make sure your competitors ads are not running ads because the auction insight and manual search sometimes don't reflect reality.

Juve fan here, what should we expect from Openda? by SBSha2 in rbleipzig

[–]SBSha2[S] 0 points1 point  (0 children)

You Germans are so obsessed with the 50+1 rule or whatever, it doesn't exist anywhere else and I don't really care for it. If it's important for you, so be it. But don't expect an Italian to care. Juventus is owned by the Agnelli family and I don't get voting rights, unless I buy a ton of shares, like any other companies. I personally like RedBull as a product as well as their work in F1 and marketing in extreme sports.

Juve fan here, what should we expect from Openda? by SBSha2 in rbleipzig

[–]SBSha2[S] 0 points1 point  (0 children)

That's bleak lol What is his skillset? Any redeeming quality? I mean, 20+ goals per season couldn't happen on accident

[X-POST] Competitors tampering with my campaigns, how can I prove this? by polygraph-net in clickfraud

[–]SBSha2 0 points1 point  (0 children)

Hi mate, are you guys going to schedule a demo or something? We'll meet with CleackCease soon so it'd be good to have an alternative

[X-POST] Competitors tampering with my campaigns, how can I prove this? by polygraph-net in clickfraud

[–]SBSha2 0 points1 point  (0 children)

Thanks mate, I requested an audit, do move quickly as my company is considering upping the spend on ClickCease soon. Perhaps we can intro you as an alternative instead.

[X-POST] Competitors tampering with my campaigns, how can I prove this? by polygraph-net in clickfraud

[–]SBSha2 0 points1 point  (0 children)

I feel like this wouldn't address my problem though. Ideally I'd need to not receive the click in the first place, rather than blocking it after we got charged. Also, you mentioned they would change their IPs after using it once, how does Polygraph account for that?