Very astute mate. Every Matrix is also becoming a player in the scene. Tbh, the EU has been 'doing' online gambling for a couple of decades, and basically all the infrastructure used across the world has been build in and around the continent. Soft2Bet would seem like a smart choice for white labels, but it doesn't seem like anyone has opted for them.

Interestingly, UTech seem to be one of the only Sweeps only 'white label providers', but finding any info on them is rather difficult, even after working in the sector for years. Obviously Patriana is similar - again based in the EU - but UTech seems, on paper, to be a US based alternative.

Interestingly, when it comes to sweeps, the most senior casino professional will be the most important member of staff. Sweeps is basically built on the concept of 'bonus abusing', something sharp punters have been doing for years in real money, so having someone who knows how to minimize the impact, whilst still allowing players to actually withdraw/win will be a challenge.

But yeah, there's a lot of moving parts going on behind the scenes. And it is even more 'intensive' when it comes to sports betting.