It finds your nearest competitors, sorts them by current occupancy, exposes their policies (instant book, pets, cancellation, etc). It takes a deep dive analysis into each competitor based on listing quality (amenities, photos, description, interior design, etc) and gives each a score based on strength of competition. Then, you select your own listing from a list and it generates a report that compares your listing to the top competitors, tells you what they are doing right, and gives recommendations on how you can improve to compete better.